Isaac, Song Luan and stars attend Montblanc event

Isaac, Song Luan, Thien Minh, Thao Nhi Le and other stars explored a cinematic and illuminated space at Montblanc's "The Journey: Let's Write" pop-up event on the evening of 7/1.

From left: actors Tran Ngoc Vang, Tran Nghia, Thanh Son, Tran Quoc Anh, Marando and Kelbin as travelers on the creative journey.

Montblanc's "The Journey: Let's Write" pop-up event, held at Atrium Hall, Saigon Centre, created an experiential space inspired by a train journey exploring the transformative power of writing. The event drew many artists and celebrities.

Actor Song Luan (left), Mr. Jean-Sebastien Gerondeau - President of Montblanc South Asia, and singer Isaac (right) posed for souvenir photos in the "Voyage Cabin". This area, based on the vibrant cinematic world of director Wes Anderson, featured meticulously crafted details honoring the brand's heritage, creativity, and the spirit of writing.

Thao Nhi Le, photographer Thien Minh and actor Tran Quoc Anh stepped onto the station platform, where a journey of memories began through a starting board. From here, destinations linked to Montblanc's heritage sequentially appeared: Hamburg - the brand's birthplace, the artisan workshop in Florence, Chamonix - marking the birth of the star emblem, and Ho Chi Minh City, Hanoi - representing a new connection with the brand.

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Musician, producer Kai Dinh, businessman Son Doan and model Tuyet Lan also posed in the Montblanc Voyage of Panorama cabin.

MC Thuy Minh and guests discussed their journeys and lifestyles.

Tran Viet Bao Hoang, CEO of Hoan Vu Saigon Joint Stock Company (Unicorp), founder of Miss Cosmo International, and operator of the Cosmo+ ecosystem, at the central stop within the Montblanc Voyage of Panorama cabin. This area recreated a cinematic space with short film screenings.

The "The Journey: Let's Write" pop-up is open at Atrium Hall, Saigon Centre until 14/1, from 9:30 AM to 9:30 PM. Montblanc products are also showcased at Takashimaya (Ho Chi Minh City) and Trang Tien Plaza (Hanoi).

The journey of discovery continued on paper, inviting guests to record their emotions in a "Travel Diary" or send loving messages via postcards, which Montblanc will mail after the event.

For over a century, Montblanc's ink has accompanied users through various life journeys, from business meetings and distant travels to moments of self-reflection on paper. To show appreciation for continuous support, the brand offered visitors limited-edition souvenirs.