Many materials appear with a different look than their initial familiar perception. Fleece features a texture reminiscent of corduroy, while latex is treated to become softer and more refined, reflecting Loewe's continuous experimentation with materials.

Following their debut with the spring/summer 2026 collection, creative directors McCollough and Hernandez unveil their second seasonal offering for Loewe: the fall/winter 2026 campaign. Set against the majestic, snow-covered granite peaks of the Mont Blanc range, the collection stands out with its fresh color palette, generous proportions, and a spirit of freedom that aims to challenge familiar boundaries.

Photographer Talia Chetrit captured the campaign, where the Alpine backdrop dramatically highlights the collection's shapes, colors, and adventurous ethos.

The sporty spirit is expressed through familiar outdoor apparel lines. Puffy parkas, storm boots, large shield glasses hugging the face, and thick layers of clothing evoke winter sportswear. McCollough and Hernandez reinterpret these designs with oversized proportions, striking colors, and novel combinations, juxtaposing practicality with the collection's free-spirited essence.

The campaign features Loewe brand ambassadors Julia Garner and Theodore Pellerin, alongside rapper Lil Yachty, Laïka Blanc-Francard, and Beau Gadsdon. Models Nyawurh Chuol, Carin Herven, and Siegfried Blanche also appear. Artist Cosima von Bonin contributed to the campaign by shaping the fall/winter 2026 show space and creating a capsule collection for the season.

This spirit is also evident in the dive slingback shoes. A wide strap hugs the foot, resembling athletic footwear, while a slender heel creates a sleek silhouette, suitable for pairing with tights in cold weather.

The collection emphasizes designs that are exaggerated beyond conventional silhouettes. Sleeves extend, shoulders broaden, and bodices are volumized around the body before tapering into fitted trousers or skirts. Thick layers of material sometimes envelop the wearer, creating a sense of being immersed in the garments. Conversely, other designs feature close-fitting cuts that highlight the body. This interplay of loose and fitted, soft and taut, generates a dynamic sense of movement throughout the collection.

In addition to the main designs of the fall/winter 2026 season, the campaign introduces a capsule bag collection inspired by artist Cosima von Bonin. Special editions of the Amazona 180, Puzzle, and Flamenco combine animal imagery, floral motifs, and the artist's distinctive color palette with Loewe's leather craftsmanship, utilizing intarsia technique.

The creative director duo shared that this campaign extends their journey of exploring craftsmanship at Loewe. This time, they launched the collection at a high altitude on Mont Blanc, where colors and shapes become more vivid. "The conditions there are always unpredictable. We wanted the collection to embody that same boldness, a desire to move towards open spaces and bring familiar languages to an entirely new realm of expression", the creative director said.

By Nhat Le

Photos: Loewe

In Vietnam, the Loewe brand is officially distributed by Tam Son International Company.

Loewe UNION SQUARE

L1-03A, 171 Dong Khoi St, Ben Nghe Ward, Sai Gon, TP HCM

Opening hours: 10h - 21h

Phone: (+84) 28 3822 4368

Email: Loewe.hcm@tamsonfashion.com