He organized the first leg of the community project at the School of Interdisciplinary Studies and Arts, Vietnam National University, Hanoi, welcoming hundreds of students.

Soobin discusses the meaning of the "Xam to School" project at the event, 17/12. Video: Provided by subject

The team played a video detailing Soobin's journey: born into a family with an artistic tradition, growing up under the guidance of his father, People's Artist Huynh Tu, and achieving his current success. The singer stated that when he decided to pursue a career, he always felt a responsibility to preserve national music.

"Through each product, I want to send everyone the message that Vietnamese culture is not distant or difficult to access. If we take the time to listen and learn, we will find many beautiful, interesting, and proud things", the singer said.

Soobin performed a segment of "Muc ha vo nhan", a musical piece combining xam with modern music, receiving applause from the students. According to the singer, the song's youthful arrangement does not diminish xam's core values, while creating familiarity and easy access for young audiences – a priority for him.

The singer performs "Muc ha vo nhan" while playing the monochord at the exchange. Video: S-Class

Soobin is collaborating with the Vietnam Center for the Promotion and Preservation of Intangible Cultural Heritage to expand the project. During the event, students listened to artisans discuss xam's history, value, and spirit. They received instruction on rhythm and singing techniques, then role-played segments.

According to Soobin, promoting traditional art requires time and perseverance. As a young singer, he believes that learning combined with creative thinking is important. He chose a quote by cultural researcher Trinh Bach, stating, "The value of culture is generational continuity", as his guiding principle for the project. In the future, Soobin will bring the program to schools in the Central and Southern regions.

Soobin takes a commemorative photo with artisans, guests, and students. Photo: SS

Soobin, whose real name is Nguyen Huynh Son, is 32 years old, from Hanoi. He is a singer, songwriter, and rapper who emerged from the underground scene. The singer has released many products that became hits, such as "Phia sau mot co gai" and "Di de tro ve" (Tien Cookie). In 2020, he changed his stage name from Soobin Hoang Son to Soobin, introducing the E.P "The Playah" with a series of self-composed songs that attracted tens of millions of views.

Soobin's MV "Muc ha vo nhan" features his father, artist Huynh Tu, and rapper Binz. Video: SS

In 2024, he gained attention by participating in "Anh trai vuot ngan chong gai", becoming one of 17 members of the "Gia toc toan nang" group. In the same year, he won dozens of awards at music ceremonies. In September, Soobin took on the role of mentoring 11 young talents in the "Tan binh toan nang" show to find a Kpop-style group. During the year, he organized three solo concerts in Hanoi and TP HCM, attracting tens of thousands of audience members each night.

Tan Cao