On May 8, Boss launched its new retail space at Hanoi Centre shopping mall in Hanoi. This location marks the brand's largest store in Vietnam, offering extensive product lines for both men and women.

Singer Isaac attended the event in a loose-fit beige suit, paired with a deeply unbuttoned pink shirt from the German brand. The light, thin fabric made the overall look comfortable and suitable for summer evening parties.

Actor Song Luan (left) chose a light blue striped shirt paired with pleated, high-waisted trousers. A knitted top draped over his shoulder and thin metal-framed glasses gave the "Vietnamese screen heartthrob" a modern, polished gentleman's style.

Actor Binh An attended the event with his wife, Phuong Nga. He wore a dusty rose blazer with an unbuttoned white shirt and matching trousers. Meanwhile, Miss Phuong Nga opted for a neutral-colored outfit. A light metallic beige sleeveless turtleneck sweater made her appear elegant yet striking.

Singer and photographer Thien Minh appeared in a dark suit with cuts that highlighted his personality. The suit featured defined shoulders, sharp lapels, and a wide belt detail, creating a bolder look than a traditional tuxedo. Paired with a minimalist shirt, the wearer looked sophisticated and unconventional.

Vlogger and photo model Mad Kingkong presented a "playboy" image with a minimalist, fitted jacket, a slightly open-collared shirt, and a pocket square accessory.

Model Trinh Thu Huong opted for a "lady Boss" style, featuring a checked tweed jacket on a cream white background, paired with black leather trousers. The fitted waist and elegant double-button row suited the image of a modern lady.

Performing as the main act at the after-party, singer Tang Duy Tan chose a "smart-casual" outfit for ease of movement and interaction. He consistently energized the stage, inviting the audience to sing and dance along. Music, fashion, and celebration are essential to the Boss spirit.

The exterior of the new Boss store at Hanoi Centre shopping mall, 175 Nguyen Thai Hoc Street, O Cho Dua Ward, Hanoi. In Vietnam, the Boss brand is officially distributed by Tam Son International Company.

Hai My

Photos: Tam Son

Store addresses:

- 1st Floor, L1-A26, Hanoi Centre shopping mall, 175 Nguyen Thai Hoc Street, O Cho Dua Ward, Hanoi. Phone: 02433635018. Email: boss.hnc@tamsonfashion.com.

- 46 Trang Tien Street, Hoan Kiem Ward, Hanoi. Phone: 02439378131. Email: hugoboss.hn@tamsonfashion.com.

- 1st Floor - Lo 122, Lotte Mall West Lake Hanoi, 272 Vo Chi Cong Street, Tay Ho Ward, Hanoi. Phone: 02432015138. Email: boss.lottemallhn@tamsonfashion.com.

- 1st Floor - L1-07, Saigon Centre, 67 Le Loi Street, Saigon Ward, TP HCM. Phone: 028 3915 1737. Email: hugoboss.sgc@tamsonfashion.com.