The launch ceremony for the Vietnam Digital Content Creation Festival - Vietnam iContent 2026, took place on 18/9 in Hanoi. Vietnam iContent 2026 is organized by the Authority of Broadcasting and Electronic Information, in collaboration with VnExpress and FPT Online Services Joint Stock Company (FPT Online), under the guidance of the Ministry of Culture, Sports and Tourism.

Techcombank participates as a strategic partner, integrating its Techcombank OneU loyalty program into the series of activities for Vietnam iContent 2026. According to a bank representative, this partnership aims to expand connections within the content creation community and create additional touchpoints between the brand, customers, and its service ecosystem.

Techcombank aims to expand its resource connection capabilities, foster innovation, and engage in activities linked to economic and social development. Techcombank OneU is positioned as a platform that connects customers with its partner ecosystem and various life experiences.

Ngo Anh Tuan, Senior Director of Customer Engagement, Retail Banking at Techcombank (second from right), along with Le Quang Tu Do, Director of the Authority of Broadcasting and Electronic Information (fourth from right), and representatives from VnExpress, FPT Online, and VICA, performed the program's launch ceremony. *Photo: Tung Dinh*

At the launch ceremony, Ngo Anh Tuan, Senior Director of Customer Engagement, Retail Banking at Techcombank, shared that the bank believes life's value stems not only from what individuals possess but also from what they feel, contribute, and spread to the community.

Therefore, the unit designed the Techcombank OneU loyalty program to create a space for users to explore culinary and travel values across Vietnam, supporting vendors and small businesses.

"We hope Techcombank OneU will become a positive touchpoint, accompanying the 'Star's Choice' program and Vietnam iContent 2026 to spread good values in life, leading to a more vibrant life," Tuan added.

Ngo Anh Tuan, Senior Director of Customer Engagement, Retail Banking at Techcombank, at the launch ceremony. *Photo: Tung Dinh*

Within the framework of Vietnam iContent 2026, Techcombank OneU participates in activities under the "Vibrant Life" theme, targeting content creators and users. These activities focus on experiences, exploration, and connecting with content relevant to daily life.

Techcombank OneU partners with the "Star's Choice" program, an activity within Vietnam iContent 2026, which focuses on exploring local cuisine and culture. Through this program, the bank aims to connect OneU's ecosystem with experiences in various localities.

Currently, Techcombank OneU offers thousands of voucher incentives, along with the ability to accumulate and use U-Points at numerous destinations, restaurants, hotels, and service brands nationwide. These offers are tailored to different customer consumption needs.

In addition to "Star's Choice," Techcombank OneU also partners with the "Vibrant Life" content creation contest and various other activities of Vietnam iContent 2026. This theme encourages individuals to express their lifestyles, experiences, and create content from their unique perspectives.

This year's Vietnam iContent 2026 includes: the Vietnam Digital Content Creation Awards - Vietnam iContent Awards 2026, the "Vibrant Life" digital content creation contest, the "Star's Choice" program, the "Creative Vodcast Series," and the Digital Content Creator Festival scheduled for 11/12/2026.

A Techcombank representative added that through its strategic partnership, the bank expects to help connect businesses with the content creation community and expand experiential activities via Techcombank OneU.

Techcombank OneU is Techcombank's loyalty program, allowing users to accumulate and utilize U-Points across various consumption categories. The platform develops a partner ecosystem covering dining, travel, accommodation, and other services.

By Nhat Le