Representatives of the organizing committee stated that the entire venue for the Vietnam Digital Creativity Festival 2025 - Vietnam iContent 2025 is complete. A large stage system, technical equipment, and synchronized sound and lighting are ready to serve discussion sessions, technology demonstrations, and interactive activities.

The reception area, schedule coordination, and audience flow management are also designed to large-scale event standards to create a seamless experience for the creative community throughout the event, which runs from morning to evening (8h30-22h). The festival on 29/11 marks the culmination of the second season of Vietnam iContent; therefore, the team emphasizes professionalism, modernity, and visual appeal.

The main stage of Vietnam iContent 2025 - where morning and afternoon discussion sessions will take place, and awards will be presented to outstanding creative individuals and organizations in the evening. Photo: Organizing committee

At the opening ceremony at 8h, representatives of the organizing committee will review the highlights of the two-month event, emphasizing the necessity of a festival dedicated to the digital creative industry and its goal of connecting the digital content ecosystem. Immediately afterward, attendees can choose activities, programs, and discussion sessions that align with their interests.

Specifically, the morning session features the Top Creator Forum - "For our creators, for our country". A highlight will be an open dialogue between key opinion leaders (KOLs), brands, and leaders from the Ministry of Culture, Sports and Tourism, from 9h35 to 10h35, focusing on how the Ministry of Culture, Sports and Tourism will support the development of the digital content industry.

Eleven presentations from brands, organizations, and KOLs will contribute to a dynamic and diverse morning session. A representative from Vinamilk will present cooperation strategies with creators; Meta will announce a set of tools and data to support the content industry in 2025. A conversation between MC Khanh Vy and international content creators – marathon athlete Natalie Dau, cosplayer Larissa Rochefort, and Indian actor Neel Bhattacharya – will offer multinational perspectives on digital creativity.

Meanwhile, Unilever will discuss its views on healthy communication and responsible content standards. Tuyen Van Hoa will share experiences in creating engaging yet sustainable cultural content. The morning session concludes with practical insights from content creators such as Luong Thuy Linh, stand-up comedian Phuong Nam, Ninh Duong Story, and Vu Minh Hieu – general director of VULACI company – on building personal brands and long-term creative models.

The afternoon session, "Vietnam Creator and Brands Summit", will revolve around the theme "The responsibility of trust - Responsibility to public trust". It will begin with an overview of the growth of the digital content creation industry and the need for standardized cooperation among brands, platforms, and content creators. One of the most interesting parts will be when leading experts delve into practical issues, share experiences, solutions, and practical directions to enhance responsibility in building and maintaining public trust.

Following this, presentations will analyze YouTube's role in promoting Vietnam's image globally; strategies for building trust from Coca-Cola and Heineken; and Meta, TikTok, and YouTube's perspectives on developing a safe creative ecosystem. The session will also feature views from creators, notably PewPew and Hannah Olala, on their responsibility to audiences in an era of content competition. Finally, a representative from Sen Vang company will introduce a KOL training program to enhance the capabilities and professional ethics of Vietnamese creators.

At 19h30 on the same day, the Vietnam Digital Content Creator Awards 2025 will take place, recognizing outstanding projects and individuals from the past year. Over 100 celebrities and KOLs are expected to attend the gala. Runner-up Hera Ngoc Hang (Le Nguyen Ngoc Hang) will host the red carpet for the Vietnam iContent Awards, interviewing guests. Lieu Ha Trinh and Quang Bao will host the awards ceremony.

Many artists will contribute performances to the program. Specifically, singer Hoa Minzy will perform "Bac Bling" – a hit with 276 million views on YouTube, Duyen Quynh will showcase her voice with the hit "Viet tiep cau chuyen hoa binh", buitruonglinh will perform "Thinh vuong Viet Nam sang ngoi", Lamoon with "Ho vuon minh", and the eleven "Tan binh toan nang" (All-round Rookies) will perform "Take a Shot".

One of the special features of the event is three livestream fundraising sessions to support flood-affected communities. The Vietnam iContent 2025 organizing committee and Dake - MCN are collaborating to host these live sessions on the TikTok platform. A range of goods and products will be sold directly from Unilever, EUPC, and many other cosmetic, household, and consumer brands. Specifically, the first session, from 9h to 15h30, will be livestreamed on the "The gioi me bim sua" (World of Moms) channel. The second session will air on PewPew's channel from 16h to 18h. The final session will be from 18h30 to 22h on the "May An Anh" channel.

Additionally, attendees can visit booths, attend exhibitions, workshops, and participate in interactive activities and direct exchanges with KOLs. The Creative Gallery will also showcase a series of typical communication campaigns, allowing attendees to experiment with new technologies and create content on the spot with the community.

On the program's Fanpage, thousands of attendees have liked and commented positively on each announcement related to the program. Nguyen Hong Nhung (25 years old, Ho Chi Minh City) said she has followed Vietnam iContent since its first season, impressed by the experience sharing from content creators and the directions from ministries and authorities at all levels. "I look forward to interacting with international creators at tomorrow morning's forum session. It's exciting that the program offers both knowledge acquisition and vibrant artistic performances", she said.

Similarly, reader Tran Minh Quan expressed anticipation for the afternoon session on "Responsibility to public trust", following presentations from PewPew, Hannah Olala, and representatives from Meta, TikTok, and YouTube.

"I hope the program will provide new insights into the role of creators in connecting brands with the community, and also teach how to build lasting trust in the digital content era", Minh Quan shared.

Vietnam iContent 2025 is jointly organized by the Agency of Broadcasting, Television and Electronic Information, Ministry of Culture, Sports and Tourism, along with VnExpress and FPT Online Joint Stock Company (FPT Online). All programs at the festival will be livestreamed on VnExpress newspaper, VnExpress Fanpage, and Vietnam iContent 2025 Fanpage.