By 16h15 on 28/11, all main components, from the reception gate and interactive zones to exhibition booths and access control systems, were complete. The technical team conducted full sound and lighting tests, adjusting effects and coverage to ensure stable stage operation throughout the Vietnam Digital Creative Festival 2025 - Vietnam iContent 2025, from 8h30 to 22h.

Each LED screen panel, stage structure, and scene transition script underwent final checks, ready to deliver a rich experience for 3,200 attendees at the digital creative festival.

Main stage of Vietnam iContent 2025. Photo: Organizing committee

The event offers attendees a variety of activities and programs. The morning session, titled "For our creators, for our country - the content creation industry reaching out with the nation", features a highlight open dialogue between key opinion leaders (KOLs), brands, and leaders from the Ministry of Culture, Sports and Tourism, from 9h35 to 10h35. This discussion will focus on how the Ministry of Culture, Sports and Tourism will support the development of the digital content industry. Eleven presentations from brands, organizations, and KOLs will add to the event's dynamic and diverse program.

The afternoon session, "Vietnam Creator and Brands Summit", begins at 15h, centering on "The responsibility of trust - responsibility with public trust". Experts and guests will provide a comprehensive overview of the growth in the digital content creation industry, emphasizing the need for transparency, standards, and sustainable collaboration among brands, platforms, and creators.

Beyond the morning and afternoon discussions, attendees can visit exhibition booths, explore the Creative Gallery, and participate in interactive activities, including direct engagement with KOLs. The Creative Gallery will showcase notable communication campaigns, offering opportunities to experiment with new technologies and create content on-site with the community.

A fundraising livestream sale is a highlight of the program, embodying the spirit of community value dissemination directly at the event. According to an organizing committee representative, this activity aims to raise donations to support people in Central Vietnam affected by floods and storms. All profits generated by KOLs and KOCs (key opinion consumers) from the three livestream sessions will be transferred to the Vietnam Fatherland Front to provide timely assistance to those in need.

Specifically, the Vietnam iContent 2025 organizing committee and Dake - MCN are collaborating to run the live sessions on the TikTok platform. Products sold directly include those from Unilever, EUPC, and various other cosmetics, household goods, and consumer brands. The first session runs from 9h to 15h30, broadcast live on the 'The gioi me bim sua' channel. The second session airs on the 'PewPew' channel from 16h to 18h. The final session is from 18h30 to 22h on the 'May An Anh' channel.

Vietnam iContent 2025 is co-organized by the Authority of Broadcasting and Electronic Information, Ministry of Culture, Sports and Tourism, along with VnExpress and FPT Online Joint Stock Company. Programs from the festival will be livestreamed on VnExpress newspaper, the VnExpress Fanpage, and the Vietnam iContent 2025 Fanpage.

Hieu Chau