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Vietnam iContent is positioned as a formal and valuable platform with clear award categories, a transparent selection process, and a jury with expertise and experience. The program is jointly organized by the Department of Radio, Television and Electronic Information, the Ministry of Culture, Sports and Tourism, and VnExpress.

From its first season in 2024, the event has attracted over 200 delegates from management agencies, technology platforms, brands, and the creative community, enhancing the prestige and official recognition of the industry.

Le Quang Tu Do (second from right) - Director of the Department of Radio, Television and Electronic Information - highlighted the changes in the content creation industry over the past 10 years, at Vietnam iContent 2024. Photo: Quynh Tran

Le Quang Tu Do (second from right) - Director of the Department of Radio, Television and Electronic Information - highlighted the changes in the content creation industry over the past 10 years, at Vietnam iContent 2024. Photo: Quynh Tran

Amidst the booming digital content creation industry, Vietnam iContent serves as a coordinating platform where management agencies, platforms, brands, and creators can discuss trends, policies, and professional standards. The organizers encourage sustainable and responsible creations, discouraging sensational and misleading content.

Individuals and creative organizations participating in Vietnam iContent enjoy several advantages:

Standardization of professional profiles: Creators can effectively present data, demonstrate social impact, and operational capabilities.

Networking opportunities: Businesses, platforms, and the creative community can connect, expanding opportunities for advertising, commercial, and social project collaborations.

Enhanced reputation: Reaching the voting round or the finals signifies recognition from both the professional jury and the community.

Additionally, workshops and seminars help contestants stay updated on algorithm trends and content policies, while learning from successful models of established creators.

At the gala, the most important event, the awards for each category serve as prestigious credentials for creators and brands in the market. The success of the first season with figures like Khoai Lang Thang, Khanh Vy, and FPT Play demonstrates that being honored at Vietnam iContent affirms one's standing in the industry, opening doors to broader development in the digital space.

At the Vietnam iContent Awards 2024, Khoai Lang Thang achieved a double win: "Most Loved Content Creator" (the only category based entirely on audience votes) and "Content Creator of the Year". Photo: Quynh Tran

At the Vietnam iContent Awards 2024, Khoai Lang Thang achieved a double win: "Most Loved Content Creator" (the only category based entirely on audience votes) and "Content Creator of the Year". Photo: Quynh Tran

This year, Vietnam iContent 2025 expands its scope with the theme "Vietnam Shines," focusing on products and individuals who promote positive values of Vietnamese culture, people, and destinations. With three groups and 10 awards, it recognizes digital creators, digital products, and contributions to the community. Results are based on 70% from the jury and 30% from public voting. The "Most Loved Content Creator" award is determined entirely by the audience.

"We aim to build a healthy, positive, and sustainable content creation environment where each entity, platform, and individual can contribute to illuminating and enhancing Vietnam's image on the global digital map," said a representative of the organizing committee.

Hieu Chau