Following its merger with Ninh Thuan, Khanh Hoa has become a culturally rich destination with a diverse range of accommodation and entertainment. Travel and Tour World (TTW), an American publication, has highlighted Nha Trang as a key driver of Vietnam's growing international tourism appeal.

Ponagar Tower on Cu Lao Hill, a familiar destination for tourists in Nha Trang. Photo: Alamy

The American magazine points out that Nha Trang possesses some of Southeast Asia's most beautiful islands and beaches. This positions the coastal city, and the province as a whole, for tourism recovery, catering to both adventurous travelers and those seeking luxury, especially after its administrative expansion.

"Khanh Hoa province is taking significant steps in revitalizing its tourism sector, introducing a series of new products to attract domestic and international tourists. With the merger of Ninh Thuan province, Khanh Hoa has inherited a treasure trove of natural and cultural heritage, becoming a rising star in cultural, ecological, and community tourism in Vietnam," TTW writes.

One of the notable advantages of the former Ninh Thuan province is its rich Cham cultural heritage, which is now integrated with Khanh Hoa's strengths in islands, beaches, services, and infrastructure. TTW suggests that tourists explore the ancient architectural works and centuries-old traditional craft villages.

Flora in the core zone of Nui Chua National Park, Ninh Thuan. Photo: Huynh Van Truyen

Beyond cultural heritage, TTW emphasizes Khanh Hoa's strength in ecotourism, ranging from coastal relaxation and culinary and agricultural tours to mountain adventures. Tourists can unwind at Bai Dai, Vinh Hy, Binh Tien, Ninh Chu beaches or enjoy fresh seafood at markets and restaurants along the coast.

Agritourism is a newly popular form of travel. Plantations such as Cam Lam or the Phan Rang vineyards attract visitors with unique agricultural experiences rarely found in modern cities. Nui Chua National Park, a UNESCO-recognized biodiversity hotspot, is another attractive option, along with Mui Dinh sand dunes offering sand sliding and adventurous mountain climbing.

In addition to these existing potentials, TTW acknowledges the province's efforts in regional connectivity to develop multi-destination tourism. Routes such as Nha Trang - Ninh Hai - Da Lat and Nha Trang - Mui Dinh - Mui Ne allow tourists to explore the sea, highlands, and mountains in a single trip. However, TTW advises tourists to plan their itineraries carefully to ensure a positive experience.

Athletes start at VnExpress Marathon Nha Trang 2024. Photo: VM

Khanh Hoa province is also actively organizing international cultural, entertainment, and sporting events to attract visitors. Programs such as the Sea Festival, the Yacht Festival, and the VnExpress Marathon are stimulating tourism across multiple sectors, from aviation and accommodation to food and other services.

Among these, the VnExpress Marathon Nha Trang is a key annual sporting event for the province. Last year, the race attracted over 11,000 athletes, including more than 500 international runners, confirming the appeal of sports tourism.

With a rich ecosystem of experiences and numerous destination development initiatives, Khanh Hoa is expected to become a leading tourism hub in Vietnam, combining cultural depth, natural landscapes, and innovative services.

Thy An