The second World Culture Festival in Hanoi took place at Hoang Thanh Thang Long, gathering 50 nations, international organizations, and businesses. The event, held from 1-4/10, featured various activities showcasing culture, cuisine, and art.

Within the festival, Audition presented a digital cultural space, integrating familiar game elements such as music, fashion, and dance into interactive activities for visitors.

Visitors experience Audition's booth at the World Culture Festival. Photo: VTC

A highlight at the Audition booth was the AI Photobooth, where visitors could transform into game-style dancers in seconds. Additionally, the area offered check-in activities, minigames, and gifts for participants.

The experiences were designed around elements long associated with Audition, including fashion, music, and technology, while also incorporating Vietnamese cultural materials.

Audition's performance combines traditional costumes with modern music and dance. Photo: VTC

The game's centerpiece at the event was the Audition Heritage Show, a performance that fused folk games and traditional sounds with modern music, fashion, and dance.

Over 50 in-game costumes appeared on stage, illustrating the interplay between traditional cultural materials and youth styles. Starting with folk elements, the performance gradually transitioned to modern rhythms and dance moves, demonstrating how culture can be approached through new forms.

Audition leveraged music, fashion, and technology to introduce familiar cultural materials to young audiences at an international event.

Beyond the festival, Audition has integrated Vietnamese cultural elements into its digital environment throughout product development.

In the game, players have encountered Ao tac, Ao ngu than, Ao dai, or the San nhay Hoa Sen dance floor. These traditional materials are expressed through costumes, settings, and interactive activities, placed alongside the modern music, fashion, and dance that define Audition.

Audition uses music, fashion, and technology to spread Vietnamese culture. Photo: VTC

According to a representative from publisher VTC, these elements also feature in Audition's competitive and community activities, helping to introduce Vietnamese culture to both domestic and international players.

Launched in Vietnam in 2006, Audition has developed for 20 years, accumulating over 60 million player accounts. From its online origins, the game is expanding into community activities, esports, and cultural events.

Guided by the principle "making games is making culture," publisher VTC aims to bring traditional materials closer to young people through music, fashion, technology, and interactive experiences.

After the World Culture Festival, Audition is scheduled to participate in the 10th National Sports Festival in November this year.

Yen Chi

Join Audition's digital cultural space at: https://au.vtc.vn/