The FIFA World Cup 2026 is delivering thrilling matches and countless explosive emotional moments. Every goal, every save, or every comeback sparks passionate celebrations on the field and in the stands, where millions of fans share in the excitement.
Accompanying these moments, Budweiser's signature red continues its presence throughout the tournament with the message "Celebrate Every Iconic Moment", honoring all the emotions that contribute to the appeal of the planet's biggest football festival.
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After the Norway - Brazil match in the round of 16, Erling Haaland caught up with Messi and Mbappe in the Golden Boot race, with 7 goals each. Photo: Budweiser
From the round of 32, the tournament has witnessed a series of top-tier performances. Names like Messi, Ronaldo, Mbappe, and Haaland continue to assert their class with timely brilliant moments, while young talents such as Lamine Yamal and Yan Diomande bring new energy to the world's biggest stage. After every goal or important victory, the emotional hugs and celebrations of players, along with the explosion of excitement in the stands, continue to create iconic images of the FIFA World Cup 2026.
The beauty of the planet's biggest football festival is not only about the superstars. Less-noticed teams like Cape Verde and Ghana did not enter the tournament as "underdogs" but were ready to compete fairly. The superb saves by goalkeepers Vozinha (Cape Verde) and Eloy Room (Curacao), along with the overwhelming joy when the final whistle blew, proved that the World Cup is always a place where any team can make history.
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Goalkeeper Vozinha (Cape Verde) became an inspiring symbol of World Cup 2026. Photo: Budweiser
The festive atmosphere also spreads strongly outside the stadiums. From squares and fan zones to watching football with friends, fans everywhere share the joy of victory and the characteristic emotional spectrum of the World Cup.
In this atmosphere, Budweiser's red color becomes a familiar image, appearing at stadiums, fan activities, and global campaigns, continuing to affirm its role as the official beer sponsor of the FIFA World Cup for over four decades.
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A Budweiser billboard appeared on the field when the England national team scored at World Cup 2026. Photo: Budweiser
In Vietnam, Budweiser continues to bring the World Cup spirit closer to fans through a collection of six special can editions. The collection includes five designs recreating memorable World Cups from 2010 to 2022 and the 2026 season, along with a "Golden Cup" design, evoking moments that have become symbols of world football.
From 15/5 to 31/7, fans who collect the complete set of six special editions will have the opportunity to participate in a lottery program with numerous prizes: including two 24K gold Budweiser logos, each valued at nearly 1 billion dong, and 1,000 Adidas e-vouchers for the FIFA World Cup 2026 edition, each valued at 2,5 million dong.
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Budweiser's collection of six special editions. Photo: Budweiser
To participate in the program, fans simply need to collect all six Budweiser FIFA World Cup 2026 edition cans, scan the QR code on the can, or access the Budweiser mini-app on Zalo to complete the collection and receive a chance for the lucky draw.
Yen Chi



