The 1.96 m Norwegian forward is known not just for his goal-scoring prowess, but also for his humorous moments on social media and approachable demeanor. Unlike many controversial football stars, Haaland rarely faces criticism regarding his personality or behavior. Most dissenting opinions, if any, revolve solely around his on-field performance.

According to American psychotherapist Katherine (Schreiber) Cullen, Haaland's appeal stems from various qualities that psychological studies have shown to positively influence how people perceive others.

Norway's Princess Ingrid Alexandra embraces Erling Haaland in the Norwegian national team's locker room after their 2-1 victory over Brazil in the round of 16 of the 2026 World Cup at MetLife Stadium, US, on 5/7. Video: Instagram

**Using strength to protect others**

Physical strength is inherently an attractive trait. However, a 2025 study by Barlev and colleagues in the US indicated that men who use their strength to protect others are perceived much more positively than those who use it to threaten or control. During matches, Haaland often shields teammates in set-piece situations. He has also been observed on numerous occasions helping opponents up, checking on them after collisions, or embracing players after intense games. According to Cullen, these actions demonstrate that Haaland is not only physically strong but also knows how to use his strength appropriately and at the right time.

Norwegian forward Erling Haaland celebrates his third goal during Norway's 3-2 win against Senegal in the second match of Group I at the 2026 World Cup, held at MetLife Stadium in East Rutherford, New Jersey, US, on 22/6. Photo: AP

**Maintaining composure under pressure**

Haaland is known for rarely reacting to opponent provocations. Despite frequently being tugged, fouled, or involved in aggressive clashes, he maintains composure in most situations. Evolutionary psychology studies indicate that emotional control and self-discipline are highly valued qualities in a long-term partner. Cullen suggests this also contributes to the Norwegian forward's positive public image.

**Kindness**

Haaland has often drawn attention for his friendly interactions with fans, from signing autographs and taking photos to spending time with children after matches. Numerous studies suggest that prosocial behaviors such as kindness, generosity, compassion, and warmth can significantly increase a person's attractiveness. In some research, these qualities even influence perceived appeal more than intelligence.

**Devotion to his partner**

Among the most valued qualities in long-term relationships are loyalty and attentiveness. Cullen believes many perceive this through Haaland's treatment of his long-term girlfriend, Isabel Haugseng Johansen, the mother of his son. After winning the Champions League with Manchester City, amidst celebrations, Haaland proactively found a seat for his girlfriend instead of letting her sit on the ground. The fact that they are not yet married does not necessarily reflect the depth of their commitment. According to Cullen, in Norway, marriage is no longer considered a mandatory milestone in a long-term relationship as it is in many other countries, but primarily holds symbolic meaning.

**Sense of humor**

A significant part of Haaland's appeal comes from his cheerfulness and humor, both on and off the field. Videos he posts on Snapchat or his witty goal celebrations often garner millions of views. Numerous studies show that a sense of humor makes people more attractive. Some scholars suggest this reflects creative problem-solving abilities, while other research views it as a sign of intelligence and a partner's value. According to Cullen, Haaland's consistent ability to make others laugh significantly contributes to the positive public image he cultivates.

Fans imitate Haaland's walk. Video: CCTV

Nhat Minh (According to Psychology Today)