Generali Vietnam's Marathon Livestream season 3, themed "Invest for Prosperity - A Fulfilling Family," was broadcast this year on the company's Facebook and TikTok channels. The program recorded over 41,000 interactions and reached over 2.6 million viewers during its more than 250 minutes of airtime.

Following two previous seasons, this year's Marathon Livestream featured representatives from VinaCapital Fund and KIM Vietnam Fund Management, along with Generali's team of financial advisors and various guests. The program focused on investment, insurance, and personal financial planning, aiming to provide viewers with accessible financial knowledge through relatable content.

Livestream Marathon Livestream season 3 by Generali with the theme "Invest for Prosperity - A Fulfilling Family." Photo: Generali Vietnam

A key highlight of the program was the insights shared by representatives from VinaCapital Fund and KIM Vietnam Fund Management. They discussed Vietnam's economic outlook, financial market trends, and the importance of wealth accumulation. These experts offered diverse perspectives on investment, asset management, and long-term financial planning.

Established in 2003, VinaCapital currently manages nearly 4 billion USD in assets across a diverse portfolio, including stocks, bonds, and real estate. Meanwhile, KIM Vietnam Fund Management is a 100% Korean-owned fund management company part of the Korea Investment Group, which manages over 300 billion USD in assets globally. Operating in Vietnam since 2006, KIM identifies Vietnam as one of its key markets in its long-term growth strategy.

In addition to investment experts, the program also featured 14 Generali financial advisors and numerous guests. The advisory team directly addressed questions about family financial planning and introduced the unit-linked insurance product VITA - Dau tu thinh vuong. This product combines protection and investment to help customers build a long-term financial foundation and plan for wealth transfer to future generations.

Throughout the livestream, Generali's financial advisory team directly listened and answered questions regarding financial planning. Photo: Generali Vietnam

According to a Generali representative, through these direct conversations and consultations, the company aims to support customers in developing a long-term investment mindset, accumulating assets step by step to build a sustainable financial foundation, and striving for lasting family values.

Beyond investment solutions, the individual health insurance products "VITA - Suc khoe vang" and "VITA - Suc khoe kim cuong" also garnered significant audience interest. Advisory content was integrated into familiar real-life situations, helping viewers visualize how to proactively protect their health and reduce financial pressure from potential risks.

The program offered topics such as investment, insurance, and financial planning. Photo: Generali Vietnam

Throughout the program, various interactive activities and minigames were organized, fostering engagement between guests and online viewers.

Held as Generali celebrates 15 years of operation in Vietnam, Marathon Livestream season 3 continued to be an online interactive event for the company. It combined technology with financial and insurance advisory content. According to a Generali representative, this initiative is also part of efforts to enhance customer experience and realize its vision of becoming a "lifetime partner," accompanying families in health protection and future financial planning.

Thai Anh