The "Hao Vinh Danh Festival", held on 26/9 at Aeon Mall Ha Dong, Hanoi, marked 26 years of the Hao Hao brand in the market. The event featured a series of experiences ranging from culinary delights and physical challenges to photo check-ins and live music, attracting a large crowd from morning until late evening.

Interactive zones were designed to guide participants through a journey "from effort to glory". Attendees engaged in challenges like playing football, jumping rope, and taking photos to earn gifts. Food stalls also drew long queues, offering creative preparations of Hao Hao instant noodles combined with regional Vietnamese ingredients.

Young people participate in Hao Hao's challenges. Photo: Acecook

Upon completing the activities, participants reached the culmination of their journey with the "Hao Cup", a symbol used by the organizers to acknowledge their efforts at the event, along with various prizes.

Phuong Thao, born in 2006 from Ha Dong, arrived with her sister at 8:30 AM, about 30 minutes before the program officially began. Learning about the event via Facebook, Thao came early to complete the challenges, aiming to secure tickets for Soobin's performance area.

As a dedicated fan of Soobin, Thao shared that she attended the Hao Hao event in 2025 to watch the singer perform. This year, she returned to support her idol. "I hope to see Soobin sing ballads," Thao remarked while awaiting her turn for an activity.

Many people arrived early to secure tickets for Soobin and Trong Hieu's performances. Photo: Acecook

The crowd continued to grow throughout the afternoon. Tuan, born in 2005 and residing in Phu Dien, arrived at 3 PM with his girlfriend after discovering the event on TikTok. A fan of both artists performing, Tuan stated that the lively atmosphere and the chance to meet his idols motivated his participation.

Beyond attracting young fans seeking to meet their idols, the event also welcomed many families who brought their children for weekend fun. Ms. Minh Anh from Hanoi, along with her husband and children, visited the event after noticing the large gathering.

"I often take my children out on weekends. Fortunately, our family had the opportunity to participate in the brand's activities," she said.

According to Ms. Minh Anh, her children enjoyed the variety of activities, from physical games and photo opportunities to receiving gifts. The food stall, offering different preparations and flavors of instant noodles, was the most exciting area for the children.

Due to accompanying young children, Ms. Minh Anh's family had to leave early and could not stay for the evening music program. "The children had a lot of fun, but it's a pity we had to leave early because of the baby, so we couldn't stay for the concert," she shared.

Following the daytime activities, music became the highlight of the Hao Cup Night of Honor. Trong Hieu opened the show with "Buoc Den Ben Em (Rock Orchestra)", energizing the atmosphere before performing two anticipated hits: "(Anh Van Yeu Moi Em) Den Giay Cuoi Cung (Rock Orchestra)" and "Kho Bau (Rock Orchestra)".

Fans cheer for Soobin at Hao Hao's music night. Photo: Acecook

Soobin's appearance further electrified the event with a mashup of his signature songs, including "Blackjack" and "Superstar". Many in the audience sang along to his ballad performance of "Neu Ngay Ay". After interacting with his fans, Soobin concluded his set with "Hao Moi Luc, Hao Moi Su" — a song composed by Bui Cong Nam exclusively for Hao Hao.

The program concluded after Soobin's performance. Photo: Acecook

In addition to the entertainment and artistic performances, the program announced the winner of the Special Prize: a golden ticket equivalent to 53 taels of gold. Pham Van Du from Thai Nguyen was the lucky recipient of this award.

The prize winner extended his best wishes to fellow participants, expressing hope that "everyone's efforts will be rewarded".

This prize was part of the "Hao Cup in Hand, Hunt for Hao Gifts" promotion, which ran from 7:00 AM on 24/8 to 11:59 PM on 15/11. According to the organizers, the promotion offered hundreds of thousands of prizes. Customers could hunt for "Hao Tickets" to participate and have a chance to win various gifts.

After Hanoi, the "Hao Vinh Danh Festival" series is scheduled to continue in TP HCM, Da Nang, and Can Tho.

Yen Chi