Juno Hair Thao Dien, the brand's flagship store in TP HCM, opened on 12/6. This marks the first branch for the Korean brand in the Vietnamese market. Many key opinion leaders (KOLs) from the fashion, beauty, and entertainment sectors attended the event, including Xoai Non, Mister Vietnam Huu Long, Cao Quoc Thang, Doan Bao An, and Cao Hanh.

The salon spans 660 square meters, featuring five floors with four above ground and one basement. It specializes in hair cutting, perming, coloring, styling, scalp care, and makeup. The salon operates on a "Korean-Vietnamese combined team" model, where Korean styling experts and Vietnamese stylists receive training under Juno Hair's standardized education system.

Leaders, staff, and guests at the grand opening ceremony. Photo: Juno Hair

Speaking at the event, Choi Myung Hee, Vice President of Overseas Business and Global Strategy at Juno Hair, emphasized Vietnam's role as a key market in Southeast Asia for their comprehensive K-Beauty ecosystem development strategy, encompassing education, culture, and services.

Choi highlighted Vietnam's advantages: a young population and the fastest-growing demand for K-Beauty in the region, aligning with Juno Hair's long-term development goals. Therefore, their presence in TP HCM is not merely about international salon expansion but also a way for the company to share its 44 years of experience and Korean beauty philosophy with Vietnamese consumers.

Xoai Non in an all-black ensemble. Photo: Juno Hair

During the event, stylists showcased "The Art of Hair," demonstrating Korean hair industry techniques, creativity, and professionalism. Guests experienced Juno Hair's unique K-Styling philosophy, which combines hair and scalp health care, personalized hairstyle design based on face shape and lifestyle, and intricate technical details.

The team also develops specialized solutions tailored to TP HCM's hot and humid climate and Vietnamese hair characteristics. Choi Myung Hee stated, "We aim to harmonize Korean techniques with an understanding of the local market." She added that Juno Hair's objective is not "rapid growth" but "sustainable growth," focusing on refined experiences and perfecting beauty standards to build trust among Vietnamese customers.

Beyond the salon model, Juno Hair aims to establish the Juno Academy to train Vietnamese hair stylists to international standards. Outstanding trainees will have opportunities to work at salons within the Korean system, fostering a sustainable human resource development model between the two countries.

"With Juno Academy, we outline a clear pathway from professional training and practical experience to international learning opportunities, empowering Vietnamese talent," said Choi. "This is also how K-Beauty can become a sustainable part of Vietnam's beauty industry."

Guests receiving hair styling at the event. Photo: Juno Hair

Founded by Kang Yun Seon, Juno Hair began as a small salon in Donam-dong, Seoul, South Korea, in 1982. Today, it boasts over 200 domestic branches in Korea and 3,500 personnel. In 2005, Wella recognized the brand as one of the "Top 10 excellent hair brands worldwide," and in 2007, it won the "Gold Trophy" at the Barcelona International TrendVision Award.

Over four decades, the company has built an international operating system and a localization strategy for each market. Currently, Juno Hair operates eight locations outside Korea, including: three stores in the Philippines, three salons in Thailand, one branch in Japan, and the Thao Dien flagship in TP HCM.

In the coming period, Juno Hair's Global Strategy team plans to open branches in Osaka, Fukuoka (Japan), Jakarta (Indonesia), Dubai (UAE), Los Angeles (US), and Paris (France). The brand is also gradually expanding its value chain, moving from traditional salon business to a lifestyle ecosystem.

By Dong Ve

Juno Hair

Website: www.junohair.com

Email: noah.lee@junohair.com