To achieve quality sleep, a comfortable and relaxing resting space is essential for the body's recovery, according to a company representative. Since its launch, Minamo has focused on developing bedding from natural materials, helping customers create bedrooms that meet "Wellness Living" standards. This lifestyle emphasizes the balance between physical, mental, and natural well-being.
In wellness living, sleep is considered fundamental for improving memory, boosting the immune system, balancing emotions, and reducing stress. Adequate, deep sleep allows the body to produce beneficial hormones, repair damaged cells, and slow down the aging process. Conversely, lack of sleep can lead to obesity, cardiovascular disease, diabetes, and mental decline.
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Minamo's bedding products are manufactured with comfort and safety in mind. Photo: Minamo |
Minamo's bedding products are manufactured with comfort and safety in mind. Photo: Minamo
Founder Duyen Nguyen recalled that when she started the business, the market was primarily dominated by expensive imported products, making them inaccessible to many. Therefore, throughout her journey, she has aimed to build a Vietnamese brand that provides high-quality bedding at more reasonable prices, making these products available to a wider audience.
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Minamo focuses on materials, colors, and designs. Photo: Minamo |
Minamo focuses on materials, colors, and designs. Photo: Minamo
Minamo concentrates on materials like silk, tencel, and pima cotton, along with duvet and pillow fillings made from feathers and silk. The silk bedding line offers a soft, smooth, and skin-safe feel.
"These materials are not only used to create products but are also meticulously processed to retain their inherent properties. The first sensation upon touch is softness, and importantly, they are very safe and non-irritating," said the Minamo founder.
Tencel, extracted from natural wood pulp, is another prominent material at Minamo. Its moisture-wicking and temperature-regulating properties make it suitable for Vietnam's hot and humid climate.
The diversity of materials allows Minamo to offer various choices, assisting customers in finding suitable products to improve sleep and quality of life.
"The Wellness Living lifestyle is also associated with connecting with nature, so choosing products made from natural materials reflects environmental consciousness," said a company representative.
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Minamo cooperates with Mark Cross for distribution in Vietnam. Photo: Minamo |
Minamo cooperates with Mark Cross for distribution in Vietnam. Photo: Minamo
In addition to its own products, Minamo also distributes Mark Cross and LM'Meser in Vietnam, providing customers with access to international products at more affordable prices.
Beyond business, Minamo aims to inspire a slower lifestyle with a focus on physical and mental well-being. Each bedding set serves as a reminder of the importance of prioritizing sleep as an investment in oneself, one's family, and a sustainable future.
Nhat Le
