VitaDairy Joint Stock Company recently launched Moozi, fresh milk imported directly from Tasmania, Australia. The product is developed according to "10 No's" criteria in farming and production: no growth hormones, weight gainers, antibiotic residues, GMOs (genetically modified foods), pesticide residues in grass sources, preservatives, artificial colors, artificial sweeteners, artificial flavors, and no added powdered milk.

Moozi fresh milk's delicious flavor is thanks to its development under the "10 No's" criteria in farming and production. Photo: VitaDairy

According to a VitaDairy representative, this effort aims to meet consumers' increasing demand for safe, transparent, and minimally processed foods. Moozi milk is sourced from cows that graze freely on the island of Tasmania, the southernmost region of Australia, renowned for its pristine ecosystem, much of which is recognized by UNESCO as a "World Heritage Site". Tasmania is also the only state in Australia and one of the few places in the world that completely bans genetically modified foods (GMOs).

Thanks to the cool climate, year-round natural pastures, and extensive grazing model, the cows at Moozi farms are always healthy, have a low risk of disease, and require almost no medication. In particular, cows are not forced to use growth hormones or stimulants, so the milk does not contain antibiotic residues.

The Moozi production process is also strictly controlled. After milking, the milk is pasteurized and packaged using modern technology, ensuring safety without the need for preservatives. Moozi also does not use artificial colors, artificial sweeteners, or added powdered milk.

Cows at Moozi farm in Tasmania, Australia, graze freely on pasture. Photo: VitaDairy

A VitaDairy representative said consumers are increasingly discerning in choosing food for their families, especially essential nutritional products for young children. According to the latest report from Innova Market Insights (2025), about 30% of global food and beverage product launches in the past year had at least one claim such as: "no additives or preservatives," "natural," "non-GMO," or ethical-environmental commitments. Among these, the claim "no additives or preservatives" accounted for the highest percentage (14%).

In Vietnam, this is also clearly reflected in parents' growing interest in safe nutritional products with transparent ingredients and minimal industrial intervention for young children. To meet this need, Moozi is introduced as a suitable option, bringing a source of pure fresh milk to Vietnamese families.

"With Moozi, we want to provide a reliable fresh milk option for Vietnamese families, where the 'no' factors are a testament to our selection for the health and safety of children," the VitaDairy representative emphasized.

Hai My