On 11/7, low-cost carrier Norwegian challenged British Airways to a wager on Instagram, just before the World Cup quarter-final match between England and Norway. The agreement stipulated that the airline representing the losing country would change its social media profile picture to the opponent's logo for one day.

In the match, Norway opened the scoring in the 35th minute with a goal from striker Andreas Schjelderup. Midfielder Jude Bellingham then scored two goals, helping England come from behind to win 2-1 and secure a spot in the semifinals. This result meant Norwegian lost the social media bet.

Immediately after the match, Norwegian posted an update admitting defeat and fulfilling its commitment to change the logo. A representative for the airline shared that while the national team's World Cup journey had ended, the "friendly" wager was a memorable occasion. They also extended wishes for England to win the championship.

Norwegian Airlines changed its social media profile picture to British Airways' logo after losing the bet. Screenshot.

Norwegian Airlines changed its social media profile picture to British Airways' logo after losing the bet. Screenshot.

In response, British Airways affirmed that the competition between the two airlines was confined to the 90 minutes of the match. In reality, they remain partners within the aviation industry.

The British airline compared the relationship between the two companies to the friendship shared by football stars Erling Haaland and Jude Bellingham. British Airways also extended an invitation to Norwegian's social media management team to visit London, offering round-trip flights between the two countries.

Despite losing the bet, Norwegian capitalized on the event's publicity to launch a commercial promotion program. In its latest announcement, the airline initiated a flash sale on all flights connecting Norway and England, playfully dubbing these destinations "Norwenglish" routes.

Ngoc Ngan (According to Euro News)