A brand representative noted that spring 2026 ushers in a new year with a proactive, positive spirit, ready for change. The spring atmosphere extends across the country, from the mainland to the islands, reaching even Truong Sa, where officers and soldiers celebrate Tet away from home, yet remain steadfast in their duty. Spring is not only a time for reunion but also a moment to recharge mental energy for the challenges of the new year.

The brand sent Omachi "Tieng trong hoi xuan" boxes to Truong Sa with wishes for a renewed spring. Photo: Masan

The brand sent Omachi "Tieng trong hoi xuan" boxes to Truong Sa with wishes for a renewed spring. Photo: Masan

Continuing this spirit of renewal, Omachi's spring initiatives always begin at destinations with special significance. Visiting Truong Sa for the second time, the company not only presented Tet gifts but also aimed to boost the morale of the Navy forces guarding the nation's seas and skies day and night.

Omachi continues its collaboration with the Naval Region 4 Command on its journey to bring spring to distant islands. Photo: Masan

Omachi continues its collaboration with the Naval Region 4 Command on its journey to bring spring to distant islands. Photo: Masan

Through ships traveling from the mainland to the islands, Omachi sent gift boxes featuring the "Tieng trong hoi xuan" Tet identity. These gifts were designed to meet Tet needs and symbolize the connection between the mainland and the military and civilians on the distant islands. The product packaging uses the image of a festival drum as a symbol of new beginnings, conveying a message of positive change for the new year.

By distributing Omachi "Tieng trong hoi xuan" products, the brand also conveyed a message: "A small change can make a big difference; minor innovations at the start of the year will ignite a spirit of continuous renewal throughout the year."

Soldiers use the "Asian Eateries" product set. Photo: Masan

Soldiers use the "Asian Eateries" product set. Photo: Masan

Beyond providing practical products, the brand also offered a spiritual gift: a synchronized "Tieng trong hoi xuan" drum performance, creating a meaningful moment for the soldiers. The performance featured soldiers from Brigade 957 alongside artists, fostering a direct connection and interaction between the military and civilians.

The sound of the festival drum was chosen as a way to send New Year wishes and provide moral encouragement to the forces protecting maritime sovereignty. A company representative stated that each drumbeat evoked a festive atmosphere and sparked positive energy for a new beginning.

The synchronized "Tieng trong hoi xuan" drum performance. Photo: Masan

The synchronized "Tieng trong hoi xuan" drum performance. Photo: Masan

Omachi launched in 2015 with its flagship product, Omachi potato noodles. According to a brand representative, with a diverse product portfolio, the company holds a leading position in the premium segment of the convenience food industry, favored by many consumers.

In 2025, Omachi recorded a revenue of 4,960 billion VND, a 16% increase compared to the same period in 2024. This growth was driven by a Tet campaign promoting premiumization, along with positive initial signals from the launch of products in the highest premium segment and the expansion of the Retail Supreme distribution system.

Hoang Dan