Departing on 7/2 from Cao Thang Technical College, the buses transported students from Khanh Hoa (formerly Ninh Thuan) to Thanh Hoa. The "Chuyen xe muon mau" program successfully brought 100 students home, transforming their journey into an emotional start to the new year.
Beyond providing free transportation, M&M'S also distributed over 100 red envelopes and more than 100 physical gifts of M&M'S chocolate candy. These offerings aimed to encourage and bring joy and peace of mind to the students on their journey home for family reunions.
A brand representative explained that while 2025 saw numerous natural disasters, the resilient spirit to overcome challenges persisted. Each M&M'S candy symbolizes wishes for luck and new beginnings, serving as a thoughtful gift from the brand. This encourages students to return home swiftly and share these moments with their loved ones during Tet reunions.
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Brand representatives and school officials present Tet gifts to students before departure. *Photo: Nhut Nam*
To ensure the "Chuyen xe muon mau" program departed smoothly and on schedule, M&M'S collaborated with the Saigon Fatherland Front Committee, the Ho Chi Minh City Youth Union, and Cao Thang Technical College, beginning in late December 2025. The initiative also garnered media support from press agencies and leveraged a network of over 10 internal communication channels within the Youth Union, school council, faculties, and student clubs. This extensive outreach ensured the message of support reached students needing a ticket home for Tet.
The program prioritized students from disadvantaged backgrounds, including those from policy families, extremely difficult areas, impoverished households, or those directly impacted by natural disasters and floods. This ensured that each ticket reached those most in need, conveying the community's support.
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Students before their departure. *Photo: Nhut Nam*
Speaking at the departure event, an M&M'S Vietnam brand representative remarked, "A fulfilling New Year doesn't always begin with grand gestures; it can start with the joy of sharing, the feeling of returning home, and being with loved ones. While our colorful candies bring happiness, we believe the most precious aspect of Tet is the moment of reunion—when everyone is home, sitting with family, and fully immersed in the Tet atmosphere."
Following the sponsorship plaque presentation and cultural performances, the "Chuyen xe muon mau" officially began its journey on National Highway 1A. Huynh Ngoc Anh, a first-year student at Cao Thang College, shared that Tet is a time for family reunions, and every student yearns to return home after a demanding academic year. However, for many, this journey can be challenging. "This isn't merely a free bus ride; it represents the sharing, love, and compassionate support from both the college and society," Anh stated.
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Students board the buses to return to Central Vietnam for Tet with their families. *Photo: Nhut Nam*
An M&M'S brand representative articulated, "M&M'S believes that sweetness extends beyond flavor to the feeling of timely sharing and companionship." The representative added that through the "Chuyen xe muon mau," the brand aims to alleviate year-end anxieties, ensuring that the joy of reunion is fully experienced by every family. They further stated, "A fulfilling Tet is more than just a New Year's wish; it's an ongoing journey of partnership, where the brand consistently supports the community through tangible actions."
Diep Anh


