The "80 Years of Independence - Freedom - Happiness" exhibition, a key event commemorating the 80th anniversary of the August Revolution and National Day (2/9), runs from 28/8 to 5/9 at the National Exhibition Center in Dong Anh, Hanoi.

Phu Nhuan Jewelry Joint Stock Company (PNJ) is one of the few representatives of the jewelry retail industry participating in the national achievements exhibition. Its booth is located in the "National Startup" section. According to the organizing committee, this area brings together national brands and leading enterprises with exemplary and pioneering products and services, representing a range of regional and international innovations and inventions.

PNJ's display area at the A80 exhibition. Photo: Son Tung

PNJ's display area at the A80 exhibition. Photo: Son Tung

PNJ is showcasing several notable collections, such as Trau Cau (Betel and Areca), La Ngoc Canh Vang (Jade Leaves and Golden Branches), Cot Moc Vang Son (Golden Milestones), Vuong Xa Tran Bao (Royal Cobra Amulet), and Manh Me Vuon Tam (Strong Reach). A company representative stated that these products incorporate historical and cultural elements to honor traditional values and national pride.

"Participating in this national exhibition is both an honor and an affirmation of our strong position and commitment to contributing to the prosperity of both the retail industry and the national economy," said the PNJ representative.

Brand value increased 10 times over the past decade, reaching 480 million USD. Photo: Viet Hung

Golden Milestones collection. Photo: Son Tung

Jade Leaves and Golden Branches collection. Photo: Son Tung

PNJ's Betel and Areca collection. Photo: Son Tung

The "80 Years of Independence - Freedom - Happiness" exhibition, the largest of its kind to date, is organized under the direction of the Standing Committee of the Government in collaboration with various ministries and sectors. The event showcases 80 years of remarkable national development achievements in various fields: national defense and security, industry and technology, commerce, investment, education, and culture.

In addition to display areas from ministries, sectors, and 34 localities, the exhibition features over 200 leading businesses. These entities collectively paint a vibrant picture of Vietnam's economy over the past 80 years, along with its aspirations for the future.

After 37 years of operation, PNJ has evolved from a local enterprise into a national brand with international reach, particularly in the jewelry sector.

In 1988, when the jewelry industry had yet to form a proper market, PNJ launched its first gold and silver store. For nearly 4 decades, the company has pioneered in investing in production technology, actively expanding its market, and diversifying its product portfolio.

The decision to equitize in 2004 was a landmark turning point, transforming PNJ from a state-owned enterprise into a private company for more flexible operations.

2018 marked a significant milestone for the company with the appointment of Le Tri Thong as CEO, signifying a generational transition and strategic repositioning. From then on, the company gradually shifted its business model from a traditional manufacturer to the largest Lifestyle retail system in the country, expanding globally.

This new strategy has proven effective in various aspects, from business to management. Specifically, since 2019, PNJ has joined the "trillion-profit" business club. Last year, the company recorded revenue of 37,823 billion VND and a post-tax profit of 2,113 billion VND—a record in its operating history—while contributing over 2,100 billion VND to the state budget, leading the retail sector.

Brand value increased 10 times over the past decade, reaching 480 million USD. Photo: Viet Hung

PNJ is also listed on the stock market with a market capitalization of nearly 1.1 billion USD. Its brand value has increased tenfold over the past decade, reaching 480 million USD.

Beyond economic value creation, PNJ has also prioritized social activities for 37 years. The company comprehensively applies three pillars in its sustainable development strategy: environmental protection (Environment), social responsibility (Social), and advanced governance standards (Governance).

Specifically, the company has collaborated with local authorities at all levels to promote social security activities, contributing to improving welfare and promoting sustainable development. Projects such as Cinderella's Dream, Warm Hands, Zero-Dong Mini Supermarket, Raising Awareness of Autism in Vietnamese Children, and Happy Young Families have helped people improve their quality of life and pursue their dreams.

Over the years, PNJ has received numerous domestic and international awards, including the National Brand Award, Top 10 Sustainable Businesses (CSI) for 9 consecutive years, Most Favorite Non-Financial Listed Company with Large Capitalization in 2024, and has been featured in Fortune Southeast Asia 500, Forbes, and JWA.

Dong Ve