According to a DOJI representative, the brand observes a rising demand for jewelry products for gatherings, events, and gifting as the Tet holiday approaches. Consumers are increasingly interested in diverse designs that can be worn in various settings, such as the office, early-year meetings, or year-end events. Consequently, TrenD by DOJI is introducing a wide range of diamond jewelry with streamlined, highly versatile designs.
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Diamond jewelry design from TrenD by DOJI. *Photo: TrenD by DOJI* |
The products feature modern lines, with natural diamonds as the primary material. The "Lady Boss" inspired collection embodies a strong style with clear structures, utilizing a combination of various diamond cuts to create visual highlights.
For the "Darling Girl" collection, the brand employs a diamond cluster setting technique, assembling the main stone from multiple diamond chips or small diamonds with various cuts to enhance light effects and product prominence.
The "The Muse" collection draws inspiration from nature, featuring soft details and lines that evoke a sense of freedom and openness. This categorization by style group helps customers easily select products that align with their needs and personal image.
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A three-piece jewelry set that can be used flexibly, from everyday wear to parties. *Photo: TrenD by DOJI* |
A brand representative stated that instead of confining women to a fixed style, TrenD by DOJI aims to encourage flexibility in daily jewelry styling. The designs minimize elaborate details, focusing on the ability to combine earrings, rings, necklaces, and bracelets to suit various occasions.
Beyond design, price is also a key consideration for consumers during the early-year shopping season. Products featuring small diamonds or diamond chips are priced from approximately 8 million dong. Designs with larger diamonds start from 30 million dong.
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Designs that honor the femininity of women from TrenD by DOJI. *Photo: TrenD by DOJI* |
During promotional periods, customers can acquire coordinated jewelry sets for a budget of approximately 20 million dong, depending on the specific timing and product line. This approach makes diamonds a more accessible option for daily wear and gifting.
Thien Minh
Readers can find more information at:
Doji Jewelry
Hotline: 1800 1168
Website: https://trangsuc.doji.vn
Facebook: https://www.facebook.com/doji.trangsuc
Thegioikimcuong
Hotline: 1800 9298
Website: https://thegioikimcuong.vn/
Facebook: https://www.facebook.com/thegioikimcuong
