Held in three provinces and cities – Dong Thap, TP HCM, and Dak Lak – on 26-27/12, 27-31/12, and 9-10/1 respectively, Tiger Remix 2026 featured moments that spread Tiger Beer's spirit of "ushering in a courageous spring" to attendees. Beyond music, the event series offered audiences various challenges, from conquering the "tree of courageous fortune" to "fortune hunting" directly on stage.
With 36,498 participants engaging in fortune hunting, Tiger Remix 2026 set the record for "the new year welcoming event series in provinces and cities with the largest number of participants hunting for spring fortune on a digital platform in Vietnam". According to the organizers, the number of participants in the "fortune hunt" demonstrates the growth of Tiger Remix, a new year music festival event that originated in 2015.
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A representative from Tiger Beer receives the record for "the new year welcoming event series in provinces and cities with the largest number of participants hunting for spring fortune on a digital platform in Vietnam" from the Vietnam Records Organization. Photo: Tiger Beer |
A representative from Tiger Beer receives the record for "the new year welcoming event series in provinces and cities with the largest number of participants hunting for spring fortune on a digital platform in Vietnam" from the Vietnam Records Organization. Photo: Tiger Beer
Many attendees noted that "fortune" went beyond the material and spiritual gifts offered by the organizers during the event. It represented the rewards for those who dared to proactively step forward and seize opportunities. Tiger Beer transformed the new year welcoming moment into a journey of "conquering luck and courage". A representative for the organizing committee shared, "Each successful 'courageous fortune hunt' affirms each individual's initiative as they enter the new year".
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Tiger Remix 2026 continues to make its mark with the record for "the largest 'ushering in a courageous spring' lien in Vietnam". Photo: Tiger Beer |
Tens of thousands of "tigers" participated in the "fortune hunt" during the Tiger Remix 2026 event series. The image was captured at Nguyen Hue walking street, TP HCM. Photo: Tiger Beer
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Tens of thousands of "tigers" participated in the "fortune hunt" during the Tiger Remix 2026 event series. The image was captured at Nguyen Hue walking street, TP HCM. Photo: Tiger Beer
Ms. Huynh Phuong Thao, Senior Marketing Director for the Tiger brand, stated that with a pioneering spirit of innovation, Tiger Beer not only delivered a grand music festival but also created a new perspective on the spring opening experience. Picking fortune at the beginning of the year has long been a beautiful tradition in Vietnamese culture. Through this year's "courageous fortune hunt" activity, the brand both continued this tradition and inspired proactivity and courage in each person.
"We are proud that 36,498 customers joined us, directly participating and creating this memorable milestone. The record is not just about numbers; it spreads confidence in one's inner courage, so that every Vietnamese person not only celebrates Tet but also ushers in spring with self-assurance and the courage to seize future opportunities", Ms. Thao said.
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The event offered many "fortune hunting" activities for participants. Photo: Tiger Beer
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Audience members directly "hunted for fortune" on stage. Photo: Tiger Beer
In the spirit of connecting Vietnamese culture, Tiger Remix 2026 also made its mark by setting a record for "the largest 'ushering in a courageous spring' lien (traditional couplet) in Vietnam". The Tet lien, 50 meters long and 6 meters wide, appeared to connect traditional cultural values with modern life, conveying wishes for a favorable start and opening a new year full of vigor.
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Tiger Remix 2026 continues to make its mark with the record for "the largest 'ushering in a courageous spring' lien in Vietnam". Photo: Tiger Beer
By simultaneously establishing two Vietnam records at the beginning of 2026, Tiger Beer continues to affirm its spirit of creating new experiences for consumers. The brand anticipates the number of 36,498 participants will continue to increase, as the "courageous fortune hunt" journey extends throughout the Tet season – from the Tiger Remix grand music festival stage, to "fortune hunt" experiences at restaurants, on social media, and at all consumer touchpoints nationwide.
Diep Chi
