Toshiba's "Japandi House" exhibition, themed "Toshiba Japandi Style - All Fit Naturally," took place at East Sea Park, Da Nang, from 31/8 to 4/9. The event commemorated 95 years (1930-2025) of the Japanese brand crafting home appliances and marked the launch of a complete Japandi collection.
 |
Overview of the "Japandi House" event. Photo: Toshiba |
Overview of the "Japandi House" event. Photo: Toshiba
Toshiba showcased its Japandi-style home appliance collection at the event. The Japandi style blends Japanese elegance and minimalism with the warmth and approachability of Scandinavian design.
According to Toshiba, the "Japandi House" in Da Nang featured four main areas: The Minimal Life, emphasizing simplicity with a mysterious black hue resembling a still lake; The Balanced Life, creating a sense of peace with products in warm, natural wood tones; and The Fulfilled Life, embodying Japandi style through pure white hues and refined arrangements evoking tranquility. In addition, the OriginJapan art exhibition and the Kids Zone & AI Game space allowed families to create their dream homes together through interactive games.
 |
The interior showcases refrigerators, washer-dryers, microwaves, rice cookers, and more. Photo: Toshiba |
The interior showcases refrigerators, washer-dryers, microwaves, rice cookers, and more. Photo: Toshiba
Visitors enjoyed a multi-sensory experience, participating in Morning Zen Yoga classes on the beach, "Yeu Nuoc" (Patriotism) and "Floral Living" workshops featuring Japandi-style drink mixing and flower arranging. A brand talk show, the Toshiba Cooking Show, a Happy Time music space, and various challenges within each room provided a rich, interactive experience.
A Toshiba representative stated the event was also an opportunity to express gratitude to the people of central Vietnam. The free, open space catered to a diverse audience, from young individuals seeking to express their personalities, couples envisioning modern living spaces, to multi-generational families prioritizing convenience. Toshiba hopes to create a deeper connection with consumers, demonstrating its commitment to helping them build their ideal living spaces.
Attendees also had the chance to receive thousands of gifts. Those who brought Toshiba product purchase receipts from January to 4/9 could participate in a lucky draw with a 100% chance of winning, including many valuable prizes.
Toshiba Lifestyle, a 95-year-old home appliance and consumer electronics brand, provides high-quality products to meet diverse consumer needs. The company is committed to innovation, sustainable development, and continues to offer solutions that enhance the quality of life for customers globally.
Thai Anh
