The two-story coffee shop, with two street frontages on Tran Hung Dao and Ngo Quyen streets, was previously a townhouse rebuilt in a classical style. Recently, Puma Vietnam participated in its renovation to transform it into a creative space inspired by the brand's famous Speedcat icon.
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The old coffee shop's space is refreshed with an LED neon light system. Photo: Puma
Outside, the shop features an additional LED neon system and colorful visual designs, giving the location a new look. Inside, the space is divided into 4 distinct areas with themes of experience, art, and creativity.
At this venue, "The Watcher" area offers a tarot reading experience. "The Illusionist" creates visual effects through a system of mirrors and lights. The exhibition area serves as a destination for fashion enthusiasts, showcasing prominent designs from the Speedcat line and allowing visitors to explore the spirit behind this iconic appeal.
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Fashion enthusiasts explore the space and take photos inside the coffee shop. Photo: Puma
The shop also offers interactive activities, allowing visitors to participate directly in the creative journey. Activities like accessory personalization, interactive games, and custom photo opportunities contribute to a multi-sensory experience space.
On its launch day, the space attracted over 100 key opinion leaders and fashion enthusiasts, including: Fabo, supermodel Huu Long, Hynee Thanh Huyen, Khai Hung, and Son Soho.
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Experience area inside the coffee shop. Photo: Puma
Through Speedcat Multiverse, the brand aims to convey a spirit of freedom and individual identity to the fashion and creative community in Vietnam. "This activity opens a new chapter in Speedcat's journey in Vietnam – where fashion, culture, and personality continue to connect through inspiring experiences," a brand representative stated.
Puma is one of the world's leading sports brands, specializing in designing, developing, and distributing footwear, apparel, and sports accessories. For over 75 years, the brand has driven the development of sports and culture through innovative products.
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Fashionistas experience Speedcat shoe lines. Photo: Puma
In addition to high-performance product lines for sports like football, running, and training, the brand also owns cultural style icons, including Speedcat.
Speedcat launched in 1999, inspired by F1 races, featuring lightweight shoes with good grip. Over time, Puma refined this product line to be more fashionable. In the past two years, the Y2K style craze and endorsements from stars like Rose (Blackpink) have caused the product line to consistently sell out.
Hoai Phuong
