According to VietnamWorks, Vietnam's labor market is rapidly evolving. Many individuals seeking employment now look beyond just a suitable job; they desire an environment that fosters their capabilities, affirms their value, and supports sustainable growth. After several years in the workforce, many experience a period of "stagnation", where motivation wanes and future direction becomes unclear. At this "mid-career" point, they often face dual pressures: strategic demands from superiors and the responsibility to lead and inspire subordinates.
A Capterra survey reveals that 71% of middle managers frequently experience burnout. Furthermore, a report by Navigos Group indicates that 35.5% of Vietnamese employees are willing to leave their jobs if promotion opportunities are lacking. These figures suggest that success today is no longer solely measured by salary or job title, but by experience, work environment, and the value the job provides.
Responding to this reality, VietnamWorks, an online recruitment platform with over 23 years of operation, has launched its new brand message: "Achieve PROsition, Unlock PROtential".
This initiative marks a significant transformation, shifting the platform from a job search engine to a "Professional Career Partner", accompanying professionals on their journey to establish their standing, pursue long-term development, and become experts in their fields.
The campaign's focus revolves around the concept of "PROsition" – a new vision for the modern workforce. According to a company representative, while success was previously defined by income or job title, PROsition now aims for a more comprehensive value. Evaluation criteria include: Professionalism (Nang luc va phong cach); influence and value (Position); and Potential (Tiem nang).
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A video featuring VietnamWorks' new message appears at Metro, inspiring mid-level and senior professionals to proactively redefine their careers. Photo: VietnamWorks |
VietnamWorks believes that every career step represents a journey of growth, helping individuals understand their capabilities, refine their skills, and unlock their potential. In this new campaign, the platform shares stories of individuals at career crossroads, reflecting on their past journeys, recognizing their true value, and finding suitable environments to fully leverage their abilities.
Hirohide Uchiyama, Marketing Director at VietnamWorks, stated the company always supports and targets candidates who are on a journey to affirm their career standing. "We believe every candidate deserves recognition for their true value, and every business needs a professional recruitment partner to avoid missing out on talent," Uchiyama said.
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Hirohide Uchiyama, Marketing Director of VietnamWorks. Photo: VietnamWorks |
For over two decades, VietnamWorks has developed into a comprehensive recruitment ecosystem, connecting over 6 million users and 70,000 businesses, including many multinational corporations and leading Vietnamese brands. The platform not only offers thousands of high-quality job opportunities but also leverages artificial intelligence (AI) technology to become a "career assistant" for professionals.
VietnamWorks' AI assists with everything from capability analysis and CV evaluation to suggesting the most suitable job opportunities, helping candidates achieve their career goals. Thanks to its high degree of personalization, the system helps candidates save time searching for jobs, allowing them to focus on options that truly align with their career path.
With a human-centric approach and technological support, VietnamWorks asserts its position as a leading Career Partner in Vietnam. The message "Achieve PROsition, Unlock PROtential" not only represents the brand's new vision but also ignites the aspirations of the Vietnamese workforce – those striving for stable careers and deserving positions.
Thai Anh
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