At a technology event, Ying Junjiu introduced the Momoyu Timer application, which he developed independently. The app helps users measure their "fishing rate" – Chinese office slang for slacking off during work hours. He single-handedly developed the entire product, from concept and design to programming and operation.
Ying previously worked as a user interface (UI) designer but lacked programming skills. In 2024, after being laid off, he began using AI tools like Cursor and Codex to write code, debug, and launch his application on the App Store. This process primarily relied on "vibe coding" – describing ideas in natural language for AI to generate the code.
"I used AI for most stages, including product naming, writing promotional content, and data analysis. AI helped me achieve things far beyond my previous capabilities," Ying stated.
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Ying Junjiu at a tech startup event. Photo: Sixth Tone. |
Ying Junjiu at a tech startup event. Photo: Sixth Tone.
In China, individuals like Ying are contributing to the rise of the one-person company (OPC) trend. Statistics from the Zhongguancun Talent Association (Beijing) indicate that by mid-2025, China will have over 16 million OPCs, accounting for more than one-fourth of all businesses nationwide. These models span various sectors, from content creation and e-commerce to consulting and software development.
Many local governments are integrating OPCs into their development strategies. In Shanghai, some areas propose cost support of up to 300,000 CNY (approximately 42,000 USD) for independent founders. Shenzhen aims to establish over 10 OPC communities by 2027, while Suzhou is positioning itself as a hub for individual AI entrepreneurs.
Investors refer to this generation as "super individuals". A human resources expert noted that the challenge is no longer technical but lies in finding markets, retaining users, and building truly valuable products. The biggest difference is the level of self-responsibility; success or failure rests solely with the individual. "Tools do not create businesses. People still decide the direction and strategy," a founder shared.
Not everyone joining an OPC aims to become a million-dollar startup. In Chengdu, former university lecturer Men Dongdong currently runs a community supporting solo founders. She explained that OPCs are not just a business model but a way to maintain balance and avoid the pressure of growth at all costs.
Beyond a technological trend, OPCs reflect a profound shift in career perceptions among young Chinese people. Previously, stability meant a long-term job at a large enterprise. Now, many young individuals believe stability is the right to autonomy, choosing how they work, and controlling their lives.
"It's not about a stable salary but about autonomy, creative freedom, and building a life that suits oneself," Men stated.
Nhat Minh (According to Sixth Tone)
