Austria Wien unveiled its third jersey with a two-minute video, opening with the message, "Love comes in many forms." The video then showcased a couple in a locker room setting, followed by messages emphasizing: "A kiss. An emotion. A moment. It brings people closer. Connects generations. Creates memories." The segment "5 stories and one jersey" introduced the overarching theme: "Inspired by connection."

Austria Wien posted this photo with the message: Manfred and Angelika have been together for 18 years. Their love for each other and for Austria Wien strengthens their bond. This year, their love for the team also took them to Latvia, Romania, and Portugal to support Austria Wien.

The promotional video featured three couples and two family groups, who conversed in German and viewed images of Austria Wien's crimson third jersey. Each group received a replica jersey and shared their impressions of the design. The video then shifted focus, capturing family members embracing and couples sharing kisses, a highlight of the campaign. The club also released additional images to complement the video.

Austria Wien posted this photo with the message: Lea and Jeannine not only provide each other with a sense of security and protection, but they are also particularly good at one thing when together: laughing. For them, laughter is an important element that strengthens their bond.

In collaboration with partner Macron, Austria Wien introduced the art-inspired jersey. The crimson third jersey draws inspiration from the iconic motifs of Gustav Klimt's "The Kiss," incorporating characteristic lines from the world-renowned artwork. The club highlighted a shared Viennese aesthetic between artist Klimt and Austria Wien, characterized by craftsmanship, attention to detail, and the courage to forge an independent path.

The jersey will be available in 1,000 limited edition boxes, with sales commencing at 12:00 on Friday online and at the fan shop. Both Austria Wien's men's and women's teams are set to wear the jersey in matches held in Traiskirchen this weekend.

The video concludes by reiterating the core message: "Love comes in many forms. A kiss. An emotion. A moment. It brings people closer. Connects generations. Creates memories. Five stories and one jersey inspire you to create your own interpretation."

Austria Wien, also known as Austria Vienna, is a professional football club based in Vienna, the capital of Austria. The club holds the second-highest number of Austrian Bundesliga titles with 24 championships, surpassed only by city rival Rapid Wien. Austria Wien also boasts the most titles in the Austrian National Cup and Supercup, with 27 and 6 respectively. Historically, the club reached the final of the European Cup Winners' Cup (a competition discontinued in 2001) in 1978 and advanced to the semi-finals of the European Cup, the predecessor of the Champions League. The club currently plays at Franz Horr Stadium, which was renamed Generali Arena in 2010 through a sponsorship agreement with an Italy-based insurance company. Notably, Austria Wien and Rapid Wien have never faced relegation from the top flight.

By Hong Duy