Kanchanaburi FC Chairman Prawat Kithammakunnit (center) with coach Park Hang-seo (right) and his wife, Choi Sang-a, after a meeting in South Korea in 5/2026. *Photo: Facebook/Prawat Kithammakunnit*

Chairman Prawat Kithammakunnit elaborated on the club's decision to bring in coach Park Hang-seo. The idea to invite coach Park emerged during the second half of the Thai League 1 season. Prawat explained, "We didn't have a strong enough foundation to compete in the league. We felt we had to return to basics, establish a system, and build a solid foundation before returning to the top division."

Kanchanaburi FC considered two strategic approaches: the Japanese or Korean style. Prawat noted that both countries maintain higher standards than Thailand, allowing the club to build upon existing models rather than starting from scratch. He highlighted that South Korea offered a more cost-effective option than Japan, coupled with a clear footballing philosophy emphasizing discipline and intensity. Furthermore, his daughter's studies in South Korea facilitated easier communication and connections, solidifying the club's choice of the "Korean path."

When considering a Korean coach, the club sought someone with proven talent. Prawat acknowledged coach Park Hang-seo's demonstrated ability, which is expected to bring numerous benefits to Kanchanaburi FC. These benefits include enhancing the reputation of Kanchanaburi province, strengthening the foundation for youth training, increasing media attention, and improving the overall club system.

The process of contacting coach Park was relatively smooth. After successful initial contact, a meeting was arranged in South Korea. The final decision involved a crucial discussion with coach Park's wife, Choi Sang-a, who holds significant influence. Prawat expressed uncertainty about coach Park's reasons for accepting the offer from Kanchanaburi, a less prominent club that was almost certainly facing relegation to the first division at the time. He believes coach Park must have recognized the dedication of the club's leadership, who are committed to developing their home province and improving the team.

Coach Park Hang-seo (right) with the daughter of Kanchanaburi FC Chairman Prawat Kithammakunnit in South Korea in 5/2026. *Photo: Facebook/Prawat Kithammakunnit*

The initial steps for laying the club's new foundation will focus on youth development. Kanchanaburi FC already operates a provincial football academy, supported by satellite football schools and youth teams across all age groups. Coach Park's assistants, who also manage an academy in South Korea, visited the Kanchanaburi academy. They are keen to offer advice and help develop the academy in the Korean style, assisting with scouting and supporting the provincial football schools. This approach is expected to yield long-term benefits.

Coach Park also requested a capable, young, and qualified Thai assistant. His objective is to systematically train and mentor individuals with potential, ensuring that valuable knowledge and experience remain within the club even after his departure. Panupong Wongsa, who recently concluded his contract with Bangkok United, met all these requirements. He expressed interest and agreed to work alongside coach Park. Prawat intends to retain Panupong long-term, allowing him to learn from coach Park, which is considered more beneficial for team building than frequent coaching changes.

Kanchanaburi FC aims to implement coach Park's strict management and coaching style. Prawat believes the club needs to return to basics, stating, "We want Park Hang-seo to fix the club's DNA, including coaching, physical fitness, player discipline, scouting system, and long-term structure."

The past season's experience revealed a weak foundation, poor discipline, and persistent issues. Changing coaches three times in one season proved ineffective without a solid base. The club recognized the necessity of rebuilding, acknowledging that it might take time and immediate success within one year is not guaranteed. Prawat emphasized that these mistakes provided valuable lessons, reinforcing the commitment not to repeat them, as there were many shortcomings across most aspects of the club's operations.

Former England and Tottenham Hotspur player Andros Townsend (right) played for Kanchanaburi FC in their 0-1 loss to Ratchaburi in round 30 of Thai League 1 2025-2026, at Kanchanaburi Provincial Stadium, Thailand on 10/5. *Photo: Kanchanaburi FC*

Addressing concerns about Thai players adapting to a demanding training environment, Prawat noted that the team has few veteran players. Most of the current squad consists of new faces, personally selected by coach Park's team, with an average age of about 25 and only one player aged 29. Prawat admitted to not knowing some of the names but trusts that coach Park sees potential in this group. He believes the coach prioritizes players who will contribute long-term, rather than expensive or famous individuals.

Coach Park has full authority over player decisions. Prawat stated that if the board were to select players, there would be no guarantee they would fit the coach's system. Coach Park has his own scouting team, who then present potential players for review. Generally, the salaries for the new players are not high.

Regarding the goal of returning to Thai League 1, Prawat remains hopeful for direct promotion. The club anticipates strong competition, particularly from Muangthong United, who are expected to invest heavily. Prawat's primary concern is the youthfulness of the current squad and their speed of adaptation to the new playing style. If they perform well, a promotion opportunity may arise; otherwise, the club might need more time. While a new beginning is underway, Prawat is confident in the team's ability to succeed.

Kanchanaburi FC will also strive for success in cup tournaments. However, the biggest and most important goal is to build a club with a strong, self-sustaining system for the future.

By Trung Thu (Source: Kanchanaburi FC)