VTC, a prominent game publisher, aims to bring Vietnamese culture into the digital realm, operating under the philosophy, "We don't just make games, we make culture." The company's game titles are developed by integrating local elements into their content, visuals, characters, and settings. This approach seeks to create familiarity for domestic players while introducing Vietnamese culture internationally through entertainment platforms, a company representative said.

Many of VTC's products draw upon traditional Vietnamese culture in modern ways. In Audition, elements like ao dai costumes and lotus dance floors are incorporated into the gameplay. Dot Kich fosters community with a strong team spirit, while other games feature maps and characters inspired by history and folklore, such as Ba Trieu, Thanh Giong, Thach Sanh, and Ba Chua Lieu Hanh.

VTC's development team is incorporating cultural elements into the game Arcane Hunter: Soul Survivor. Photo: VTC

The integration of culture extends beyond visual elements, aiming to build unique, identity-driven experiences. Products like Cabal Origin, Yulgang Origins, and Au Mobile allow players to use traditional costumes, enhancing cultural recognition within the digital environment.

This initiative is part of VTC's long-term development strategy, which combines local content with technology to expand its market reach. The company refers to this as the "Do Local - Go Global" approach, aiming to reach a broader global audience.

Continuing this strategic direction, VTC is a significant participant at Vietnam Gameverse 2026, with numerous nominations at the Vietnam Game Awards. The company has reached the finals in 9 categories, including excellent game publisher and game of the year for Cabal Origin, alongside nominations related to esports and community.

Nguyen Ngoc Bao, general director of VTC Corporation, received the excellent game publisher award at GameVerse 2025. Photo: VTC

Additionally, titles such as Dot Kich and Audition are recognized in the timeless game category, while Arcane Hunter: Soul Survivor is nominated across several graphics and gameplay categories. According to the organizers, these nominations were selected from over 1 million votes in the preliminary round. VTC views its presence at this year's Gameverse as a continuation of its content development strategy linked to culture, expanding its influence within the gaming community.

VTC has received many awards and nominations at previous Vietnam Game Awards. In 2024, the company secured 6 awards. Wows - Lang Hiep Si notably won Vietnamese game of the year, excellent Vietnamese mobile game, and best story-driven Vietnamese game. Other titles, Football Pro and Battle Teams 2 (Truy Kich PC), also earned important awards, along with 8 nominations at The Golden Galaxy.

Game publisher VTC at the Vietnam Game Awards 2024. Photo: VTC

In 2025, VTC continued its success by receiving the best game publisher award, the event's most prestigious category. Dot Kich was also honored in the "esports tournament of the year" category. These results reflect the market's positive reception of VTC's approach, which combines entertainment content with cultural elements in its game products.

Thai Anh

Information about the VTC booth can be found here.