The collaboration aims to foster a co-creation approach, focusing on developing high-performance products across various sports categories. Beyond product development, both parties seek to advance sports culture initiatives and inspire young athletes globally.

Basketball star Stephen Curry chooses to partner with Li-Ning. Photo: Li-Ning

A Li-Ning representative stated that the brand's development strategy has focused on athlete needs, performance, technological innovation, and competition experience for many years. These values align with Stephen Curry, who is regarded as one of the most influential athletes of his generation.

Throughout his career, Curry has redefined modern basketball with his innovative play and ability to inspire millions of sports fans worldwide.

Stephen Curry will develop breakthrough products with Li-Ning. Photo: Li-Ning

Commenting on this new milestone, Stephen Curry expressed his desire to build a lasting legacy for his brand, continuously promote sports development, and create a positive impact for athletes globally. He emphasized, "Li-Ning is a partner that shares our vision and values."

Beyond shared development goals, Li-Ning's technological capabilities and product quality were also key factors in forging this partnership. Before making his decision, Curry personally experienced and positively reviewed the company's basketball shoes.

In the upcoming period, Li-Ning and Curry Brand will drive the global growth of both brands. Starting with basketball and golf, the partnership will expand into other sports, offering innovative products and new experiences to the global sports community.

With the spirit of "Anything is Possible", Li-Ning aims to accompany athletes in their journey to conquer new limits and inspire younger generations to pursue their passions and maximize their potential.

Stephen Curry is one of the most influential American athletes in modern basketball history. He is a 4-time NBA champion, a 2-time Most Valuable Player (MVP), a 7-time NBA All-Star, and currently holds the record for the most 3-pointers scored in NBA history.

Curry also possesses significant commercial value. Forbes has consistently ranked him among the highest-earning athletes globally for many consecutive years. In 2025, he ranked second worldwide in total earnings, with approximately 156 million USD. He has also frequently led the NBA in jersey sales and is regularly featured on lists of the most influential athletes in international media.

Yen Chi