A cooperation agreement was signed on the afternoon of 28/1 in Hanoi between VnExpress Marathon and Venicii Vietnam JSC, the company behind the Velosar brand. This partnership builds on a successful 2025 season, elevating their relationship to a long-term strategic level.

For the next two years, Velosar will supply all race shirts, finisher shirts, and attire for pacers, crew members, and volunteers at every event within the VnExpress Marathon system.

Representatives of VnExpress Marathon (left) and Velosar sign a cooperation agreement. Photo: Tung Dinh

Speaking at the ceremony, Ngo Manh Cuong, General Director of FPT Online and Deputy Organizer of VnExpress Marathon, noted the series organizes 12-13 events annually. He emphasized that VnExpress Marathon aims to not only expand its community but also refine its organization to meet international standards.

"To achieve rapid and sustained growth, we require strategic partners who share our values, prioritizing the athlete experience above all else. For runners, apparel serves not only for identification but also must adhere to stringent technical standards for high-intensity exercise," Cuong stated. He also commended Velosar's materials and design from their initial collaboration in 2025.

Phan Minh Chinh, Chairman of the Board of Directors of Venicii Vietnam JSC, expressed Velosar's admiration for the VnExpress Marathon community, which boasts approximately 300,000 runners. He added that all products supplied for the events are manufactured in facilities that have previously produced for international brands.

"Quality is the cornerstone of this partnership," Chinh affirmed. "Upcoming products will be developed to the highest standards, ensuring the best possible experience for runners."

Ngo Manh Cuong (left) presents a VM 2025 medal set to Phan Minh Chinh. Photo: Tung Dinh

Both parties announced plans to expand cooperation into various fields, including developing fashion product lines for sports, entertainment, and economic events. They also intend to promote a combined online and offline sales model, leveraging each entity's technological strengths and ecosystems.

A VnExpress Marathon representative described the signing ceremony as "an important milestone in the long-term development strategy of VnExpress Marathon and Velosar, aimed at enhancing the athlete experience and building an increasingly professional running ecosystem in Vietnam."

The VnExpress Marathon is a series of running events operated by VnExpress Newspaper and FPT Online Services Joint Stock Company (FPT Online). These events are held annually in tourist cities across Vietnam, including: Hanoi, Ho Chi Minh City, Hai Phong, Ha Long, Nha Trang, Quy Nhon, and Hue.

Velosar, a Vietnamese sports fashion brand owned by Venicii Vietnam, specializes in providing apparel for a range of sports, including: running, pickleball, hiking, trekking, gym, yoga, and swimming.

Lan Anh