From early morning, after experiencing the cable car and visiting the Golden Bridge, numerous tourists flocked to the central area to attend the opening of the first Eric Kayser bakery on Ba Na Peak.

The event began with a "Jum Jum Show" featuring energetic dances from international performers, creating an impressive festive atmosphere for the brand's second establishment in Vietnam.

Upon stepping through the door, diners can smell the aroma of freshly baked bread. Maison Eric Kayser applies a unique Sourdough natural yeast technique.

Eric Kayser, a renowned French bakery, celebrated the grand opening of its first branch on Ba Na Peak, drawing crowds of visitors to the Sun World Ba Na Hills tourist area. Following cable car rides and visits to the Golden Bridge, guests gathered in the central area for the inauguration. The event kicked off with a vibrant "Jum Jum Show," featuring international dancers, creating a festive atmosphere for the brand's second establishment in Vietnam.

The bakery is strategically located in the heart of the French Village, boasting a Parisian-inspired design. Its expansive six facades offer panoramic views of ancient castles and churches. With a seating capacity of 300, the interior blends classical architecture with Ba Na Peak's cool climate, creating a "corner of Paris" in Da Nang.

Another highlight at the store is the interactive activity for diners. Visitors can directly choose bread and observe artisans kneading dough, shaping, and baking bread on the spot. The store also has an area for customers to record their feelings and memories on the store's wall.

Upon entering, guests are greeted by the aroma of freshly baked bread. Maison Eric Kayser employs a distinctive sourdough technique, using natural live yeast cultured daily by artisans. This yeast undergoes a slow, 12-hour fermentation process, resulting in bread with a thin, crispy crust, rich aroma, airy texture, and a subtle tang.

Marie Dupont, a French tourist, expressed surprise at finding a taste of home in Vietnam. She noted that Ba Na's French-inspired architecture, complemented by an authentic traditional bakery, enhances the visitor experience. During the launch, many guests eagerly sampled renowned pastries, including golden croissants and pain au chocolat, rich with butter and chocolate. Vietnamese visitors commented on the pastries' crispy crusts, which encased a distinctly soft, rich interior.

The bakery also offers interactive experiences for guests. Visitors can select their bread and watch artisans knead dough, shape, and bake pastries on-site. A dedicated area allows customers to share their thoughts and memories on the store's wall.

To celebrate its opening week, from 30/5 to 5/6, Eric Kayser Ba Na is running several promotions. Guests receive a complimentary gift of bread, a drink, or ice cream with purchases totaling 300.000 dong or more. Additionally, a "happy hour" promotion from 17h to 19h daily offers 30% off the entire menu, promising romantic moments for visitors amidst the classic scenery.

According to Nguyen Lam An, Director of Sun World Ba Na Hills tourist area, the partnership with Maison Eric Kayser aims to bring the true "soul" of Parisian ambiance through its distinctive culinary flavors. "The opening coincides with the Da Nang International Fireworks Festival (DIFF 2026), enhancing emotional resonance and enriching visitor experiences this festival season," Mr. Lam An stated.

By Thanh Thu

Photos: Sun Group