The Hue Wonderverse Music Fest 2026 (HWF2026) organizing committee recently announced Huda as a strategic partner for the event. This multi-experience music festival will take place from 30/8 to 1/9 at the Hue Cultural and Sports Square, Ha Huy Tap street. The event, which offers free admission, is set to combine music, culture, and technology across two grand concert nights, featuring numerous domestic and international artists and DJs.

Mr. Daniel Thomas Grass, senior marketing director at Carlsberg Vietnam, a strategic partner of Hue Wonderverse Music Fest 2026, speaks at the press conference. Photo: Carlsberg Vietnam

This partnership continues Huda's journey of more than three decades with central Vietnam and the ancient capital. According to Daniel Thomas Grass, senior marketing director at Carlsberg Vietnam, this collaboration reflects the company's strong relationship with Hue. Hue is not only a hub for Carlsberg Vietnam's investments and business operations but also Huda's hometown, where the company consistently supports local development through cultural, tourism, sports, community, and sustainable initiatives.

With the message "renowned heritage - genuine connection", Huda aims to enhance the festival experience. The brand also seeks to promote Hue's image and increase its appeal to domestic and international tourists. This partnership underscores Huda's commitment to elevating the festival's quality and showcasing local cultural values to a broad audience.

Representatives of the organizing committee present flowers to representatives of Carlsberg Vietnam. Photo: Carlsberg Vietnam

Within the festival, Huda will offer various interactive activities for attendees. A highlight is the limited-edition Huda x Hue Wonderverse product, specially designed for the event. The brand will also organize experiential zones, check-in areas, and community engagement activities, creating unique points of interest throughout the festival.

Night one, on 30/8, is themed "awakening heritage". It will feature artists such as: My Tam, Hieuthuhai, Phuong My Chi, Mono, Xuan Dinh Ky, and Yeolan. The concert will also include DJs Hoaprox, Louis 8, Patrick, VA, along with MC Hype Torich, Hype Chon, Hype Leo, and Hype Jboo.

Night two, on 1/9, is themed "heritage integration". This night expands the musical landscape with performances by Quang Hung MasterD, DJ Vinai from Italy, DJ Vandal Rock from South Korea, DJ Determind from France, Anirocks Band from Japan, and Vietnamese DJs such as: DJ Vinjaz, Triple D, Tung Monkey, DJ Mess, and DJ Hino. The program will be hosted by MC Hoang Rapper, Hype Hazel, Hype Zeno, and Hype Goku.

The convergence of Vietnamese and international artists across these two nights will create a dynamic space where contemporary music, technology, and cultural identity intertwine. With its scale, Hue Wonderverse Music Fest 2026 is expected to become a key entertainment destination during the National Day holiday. It aims to attract tourists, boost the night economy, and enhance Hue's appeal, particularly to young visitors. Huda's role as a strategic partner extends beyond this music festival, reinforcing the brand's commitment to supporting Hue's cultural, tourism, and community initiatives, bringing the ancient capital's image closer to domestic and international audiences.

Yen Chi