During summer, airfare and hotel room prices commonly rise by 15% to 40% compared to off-peak periods. Many popular destinations frequently experience full bookings on weekends. Therefore, proactive early planning is an effective solution for managing costs.

According to Lavia Travel, most customers currently tend to finalize services 4 to 6 weeks before the departure date to secure room availability and obtain the best ticket prices.

Lavia Travel's team. Photo: Lavia Travel

Furthermore, amidst surging summer travel demand, instances have emerged where individuals impersonate travel agencies to offer advice and solicit deposit transfers. A Lavia Travel representative stated that the company has received inquiries from customers seeking to verify information after encountering fanpages or accounts using names and images similar to established travel brands.

"It is crucial for customers to proactively verify information before making transactions, especially during peak season," the company representative recommended.

Tran Xuan Trong, founder of Lavia Travel, stated that summer is when customer numbers increase most significantly, with family travelers accounting for nearly 60% of the company's total service bookings. "This customer group often prioritizes resort destinations, requiring relaxed itineraries and all-inclusive services to maximize relaxation time. Understanding this mindset, we are expanding our product ecosystem from domestic and international routes to custom-designed journeys," Mr. Trong said.

A group of customers on Lavia Travel's Ninh Binh tour. Photo: Lavia Travel

To anticipate market demand, Lavia Travel plans to secure room allocations and air tickets early. Close cooperation with supply partners helps the company maintain competitive prices. Instead of standardized offerings, products are expanded into ticket and hotel combos, luxury resort tours, or flexible itineraries tailored for specific groups such as: couples, social groups, or corporate teams.

"The market is seeing the rise of new travel trends, notably slow travel, wellness retreats, and green tourism," a Lavia Travel representative added.

A Lavia Travel representative also recommends that travelers dedicate time to researching destination information, weather, and local culture. Additionally, they should prioritize selecting reputable agencies with clear procedures. Travelers must thoroughly check information before making deposit transactions to avoid unnecessary risks and ensure a complete vacation during the peak season.

Thanh Thu