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Saturday, 6/6/2026 | 07:01 GMT+7

Vinhomes launches ultra-luxury hotel brand

Vinpearl introduces Vinpearl Legendlux, a 6-star hotel brand aiming to elevate Vietnam's standing on the global ultra-luxury tourism map.

The first project in this ultra-luxury hotel line is Vinpearl Legendlux Hai Van Bay, located within the Vinhomes Hai Van Bay complex in Da Nang. Spanning 512,2 hectares at the foot of Hai Van Pass, the project boasts a unique location and a spirit of heritage. The developer anticipates this will become a new "legendary retreat," where majestic nature converges with the highest standards of upscale travel.

Vinpearl Legendlux Hai Van Bay is located at Vinhomes Hai Van Bay – the first ultra-luxury resort project of the Vinpearl Legendlux brand. Photo: Vingroup

According to a Vinpearl representative, Legendlux develops each hotel as a living heritage masterpiece. The brand seeks to honor Vietnamese art and essence, bringing these values to international luxury standards. Rather than replicating Western luxury models, Legendlux uses contemporary architectural language and artistic decor to tell a story of cultural roots. Classic symbols of Vietnamese civilization blend with refined craftsmanship, creating a strong connection between past and present.

Beyond architectural hallmarks, the brand emphasizes the heartfelt hospitality and subtle care characteristic of Vietnamese culture. Vinpearl designs the entire guest journey to ensure each step offers a unique experience. The operating team will transport guests in luxury domestic car brand VF 9 vehicles or Lac Hong luxury vehicles. Guests can also enjoy traditional medicine spa treatments, tea ceremonies, or multi-style banquets. Fine dining restaurants will serve modern local cuisine, creating a distinct and inimitable service standard for this resort line.

To ensure absolute privacy, Vinpearl limits each property to approximately 250 hotel rooms and a small number of exclusive villas. This limitation helps maintain a sense of "discreet luxury" in the accommodation space, meeting the demanding needs of guests who value personalization.

Ms. Ngo Thi Huong, General Director of Vinpearl, shared that Vinpearl Legendlux will introduce the world to a Vietnam that not only possesses beautiful landscapes but also has the ability to create high-end resort wonders, nurtured by the depth of national culture.

At Vinhomes Hai Van Bay, guests can experience sunrise cloud hunting on Hai Van Pass, known as "the grandest vista." Within the complex, visitors can easily participate in adventure sports at the VinWonders entertainment world, spanning 200 hectares, which is expected to be Southeast Asia's largest theme park. Afternoons are for swimming at the bay, while evenings offer relaxation at the Mikado Onsen Retreat mineral spring and wellness complex.

The amenities at Vinpearl Legendlux Hai Van Bay include 212 hotel rooms and 20 detached villas with premium services. "The presence of this brand not only adds an outstanding resort option for the Central region market but also strengthens the position of the entire Vinhomes Hai Van Bay area," a representative of the developer shared.

Thanh Thu

By VnExpress: https://vnexpress.net/vinhomes-ra-mat-thuong-hieu-khach-san-sieu-sang-5082526.html
Tags: Vinpearl Legendlux Vinpearl Vinpearl Legendlux Hai Van Bay

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