BMW's entire product range in Vietnam, including domestically assembled, imported, and electric vehicles, is subject to discounts during April.

The new BMW X3 in Vietnam. Photo: BMW

For domestically assembled (CKD) vehicles, the German manufacturer offers incentives on its 3 Series, X3, 5 Series, and X5 models. These vehicles are considered foundational to BMW's sales in the Vietnamese market. The BMW 3 Series receives a reduction of up to 330 million dong, depending on the version. The BMW X3 gets up to 400 million dong in support, while the BMW 5 Series sees the largest discount among CKD models, with incentives up to 650 million dong. The BMW X5 is reduced by approximately 261 million dong.

Among fully imported vehicles, the BMW X4 is reduced by 630 million dong, and the X6 by up to 610 million dong. The BMW 430i Convertible has an incentive of approximately 50 million dong, while the Z4 roadster receives a maximum incentive of 263 million dong.

Electric vehicles (EVs) feature the most significant price reductions in April. The company states these record incentives aim to promote green mobility.

The BMW iX3 electric SUV. Photo: BMW

The BMW iX3 sees a reduction of up to 1,094 billion dong from its listed price, making it the model with the highest incentive in April. The all-electric i4 Gran Coupe receives an 849 million dong incentive, and the BMW i7 is reduced by 350 million dong. BMW also provides support for home charging station installation and unique after-sales services for its electric vehicle lines.

In the premium segment, which includes the 7 Series, X7, and i7, buyers will receive incentives of 300 million, 600 million, or 850 million dong. According to the company, models in this group also come with exclusive privileges such as premium customer service and personalized experiences, enhancing ownership value.

The BMW 7 Series belongs to the large sedan segment. Photo: BMW

According to experts, BMW's simultaneous application of incentives across its entire product range is expected to generate significant market appeal, providing an opportunity for more consumers to access luxury vehicles at optimal costs. BMW Vietnam believes that with the market entering a highly competitive phase, the April incentive program offers an ideal time for users to upgrade their vehicles, as both financial value and ownership experience reach attractive levels this year.

Quang Anh