The BMW iX3, unveiled at CES 2026, is set for release in Europe and the US later this year. This model exemplifies a growing trend in the automotive industry, where vehicles are evolving into smart, connected mobile technology platforms.

BMW has confirmed that the second-generation iX3 will feature an updated version of its intelligent personal assistant. This new system promises to transform the iX3 into what the company describes as "an intelligent companion" on the road, moving beyond traditional voice commands to offer a more natural, conversational experience.

Interior design of the 2026 iX3. Photo: BMW

Users will no longer be limited to predefined voice commands. Instead, requests and questions can be linked together, mimicking a natural human conversation. This allows for seamless follow-up questions about vehicle features and a variety of general knowledge topics.

At the core of this new capability is a generative AI model, designed to interpret and respond using self-generated language. This system offers CES 2026 attendees an exclusive preview before its widespread release in the second half of the year.

The voice assistant can analyze complex requests, infer necessary steps, and perform actions across various services. For instance, users can initiate a conversation with an alexa-enabled Echo speaker at home and seamlessly continue it in their BMW. Once in the vehicle, users can issue commands via the alexa+ assistant that would typically require opening multiple applications, such as for music, navigation, or home security systems.

The BMW iX3 will launch later this year. Photo: BMW

BMW also enables users to link the system with their Amazon accounts. This integration unlocks access to a broader range of content and services, including music streaming and live news updates, all directly accessible through the vehicle's voice interface.

Previous in-car AI systems have often fallen short, struggling with complex commands or intertwined contexts. Many users expressed a preference for direct manual operation, citing the inconsistent accuracy of voice-based interactions. BMW's new approach aims to address these shortcomings by providing a more intuitive and reliable AI assistant.

My Anh (according to Carscoops, TechCrunch)