Recently, many car owners have expressed frustration after Stellantis began displaying direct advertisements on their vehicles' infotainment screens. Upon starting their cars, owners were surprised to see discount codes or new vehicle purchase offers appear. This practice has caused considerable annoyance and has been confirmed by both Jeep drivers and Stellantis itself. This is not the first instance; in February, Jeep similarly pushed advertisements for extended warranty packages.

A new car purchase offer advertisement appeared on a Jeep Grand Cherokee. Photo: X/SpeedSportLife

Automotive journalist Zerin Dube first reported the issue on X, sharing a photo of his Jeep Grand Cherokee WL displaying a "marketing offer" notification. The post quickly went viral, prompting many other car owners to report experiencing the exact same situation. Ironically, Dube himself was planning to trade in his vehicle. Upon seeing the advertisement for a 1,500 USD discount at an opportune moment, he utilized the offer to purchase a new Jeep Wrangler Rubicon X.

The majority of other users, however, reacted with strong opposition, with numerous social media posts criticizing both Jeep and Stellantis. Owners of Ram and Chrysler vehicles also confirmed similar advertisements had appeared on their cars, and many comments declared an intent to avoid purchasing vehicles from the company in the future. Some opinions predicted that this type of direct screen advertising would soon become widespread in the automotive industry.

In response to these concerns, Stellantis explained that the in-vehicle notification system is primarily used for recall alerts and monitoring vehicle status. The company stated that this specific offer was sent only to a small group of customers and was designed to minimize disruption. For instance, the notification appears only when the vehicle starts and is parked, disappearing automatically once the car is in motion, when the driver presses OK/X, or after 15 seconds. The notification will reappear upon the next startup if the driver selects "Remind me later" or does not press OK/X. Stellantis also noted that many customers have taken advantage of offers sent through this advertising method and confirmed that car owners can completely disable notifications by contacting customer service.

A similar advertisement appeared on a Chrysler vehicle. Photo: X/TheNetGuyDotCom

Previously, Stellantis had also annoyed users with extended warranty advertisements that repeatedly appeared even after pressing "OK." In some cases, vehicles that had already exceeded the applicable mileage limit still received these notifications.

By Ho Tan (according to The Drive)