The wave of price reductions in the Vietnamese auto market has continued steadily each month since the beginning of 2025. High-end or long-stocked models are seeing the most significant discounts.

Subaru Forester

Thailand-imported Forester model on the streets of Ho Chi Minh City. Photo: Thanh Tung

2024 Forester models are being discounted across all versions by the distributor. The standard i-L version is now priced at 799 million dong, a reduction of 170 million dong.

The mid-range Subaru Forester i-L EyeSight is priced at 899 million dong at dealerships, a decrease of 200 million dong. The top-of-the-line i-S EyeSight version is now 969 million dong, down 230 million dong from the suggested retail price.

Hyundai Santa Fe

The new generation Santa Fe on a VnExpress test drive in Hanoi in 2024. Photo: Minh Quan

In July, some Hyundai dealerships in northern Vietnam are selling the 2024 Santa Fe Exclusive version for 855 million dong, a discount of 214 million dong. Dealership staff stated that these are the last 2024 Santa Fe models available, only in white, and are being heavily discounted to "clear inventory."

For 2025 Hyundai Santa Fe models, a discount equivalent to 100% of the registration fee is being offered. With vehicle prices ranging from 1.069 to 1.365 billion dong, the cost to register this mid-size SUV is reduced by approximately 107 to 163 million dong, depending on the locality.

Haval H6

Haval H6 on the streets of Hanoi. Photo: Luong Dung

Many Haval dealerships still have 2023 H6 models in stock. These are currently being discounted by approximately 100 million dong.

The Haval H6, a compact crossover SUV, was the first model from the Chinese brand to be sold in Vietnam. The company also introduced the Jolion, a subcompact crossover SUV, in 2025. The Jolion is currently discounted by about 40 million dong at dealerships.

Volkswagen Touareg

Touareg Luxury version in Ho Chi Minh City. Photo: Thanh Nhan

The Touareg, Volkswagen's most expensive model in Vietnam, is discounted in both versions. Dealerships are currently selling the Touareg Elegance and Luxury for 2.368 billion and 2.768 billion dong respectively, equivalent to a discount of 331 million dong.

In July, in addition to the Touareg, the Volkswagen Teramont Limited Edition is also heavily discounted, by 250 million dong. This mid-size German SUV is now selling for over 1.8 billion dong.

Jeep Wrangler and Grand Cherokee L

Jeep Grand Cherokee L at a location in Lam Dong, 3/2024. Photo: Thanh Nhan

Jeep SUVs and crossovers have some of the largest discounts in the mainstream vehicle market. The Wrangler is discounted by nearly 1.4 billion dong, bringing the price down to 2.499 billion and 2.699 billion dong for the Rubicon and Sahara versions, respectively.

The Jeep Grand Cherokee L has a significant discount of 2.2 to 2.6 billion dong. The Limited version is now priced at 3.43 billion dong, down from the suggested retail price of 5.688 billion dong. The Summit Reserved version is down from 6.888 billion to 4.288 billion dong.

Pham Trung