Hundreds of visitors create their own car perfumes at Vietnam Mobility Show 2025

The fragrance creation activity at Vietnam Mobility Show 2025 allows visitors to personalize and experience scents in displayed car models.

Within the framework of the Vietnam Mobility Show (VnMS) 2025, the "Perfume Creation" workshop offers a distinct experiential space where visitors can craft unique car fragrances.

Organizers stated that the activity helps users understand how olfaction influences driving emotions. A pleasant cabin environment not only aids driver relaxation but also reflects the owner's personal taste.

Visitors experience the "Perfume Creation" workshop at the Vietnam Mobility Show 2025. Photo: Ho Tan

Visitors were invited to the experience zone, featuring mixing tables set up in front of a stage. Here, each person could sample essential oils, select their favorite scents, and blend them using simple formulas. Hundreds of visitors hand-crafted 10 ml mini perfume bottles, naming and labeling their creations.

According to Nguyen Mai, Marketing Director of The Oola Lab, the current trend in car perfumes favors safe, gentle, and relaxing scents over strong or merely masking fragrances. This is particularly important for an enclosed cabin space, where scents linger and directly affect vehicle occupants.

Additionally, visitors could test their created scents within the cabin of a Dongfeng Box model. Direct experience in the interior space allowed users to better assess scent diffusion, longevity, and overall feel in real-world use, enabling them to adjust their fragrance formulas to suit the car's interior.

Experiencing car perfume scents in the cabin of a Dongfeng Box model. Photo: Luong Dung

Beyond the fragrance workshop, VnMS 2025 also brings together numerous brands in auto parts, accessories, and car care. The exhibition is open to the public free of charge for three days, from 26/12 to 28/12, at the Vietnam Exhibition Center in Dong Anh, Hanoi. In addition to car display and test-drive zones, various side activities for families and children are available, including the free Carlympic run, the Hismart Kids Challenge safe activity playground for children, and a "Car Escape and Rescue Skills" training workshop for children.