Since the beginning of June, Isuzu Vietnam has launched competitive offers, making both the D-Max and mu-X more affordable. The two-wheel drive manual and automatic versions of the D-Max have been discounted by 20 million VND. The prices after the discount are 630 million VND (Prestige 4x2 MT) and 650 million VND (Prestige 4x2 AT) respectively. According to Isuzu, this pricing applies to purchases made between 1/6 and 31/7.

The new Isuzu D-Max in Vietnam. Photo: Tuan Vu

The new Isuzu D-Max in Vietnam. Photo: Tuan Vu

The D-Max is among the most affordable pickup trucks in Vietnam, especially the two-wheel drive manual version. The lowest-priced versions of its competitors are the Ford Ranger at 707 million VND, the Mitsubishi Triton at 655 million VND, and the Toyota Hilux at 668 million VND.

For the mu-X 2025, the 7-seater SUV that recently received an upgrade in early June, Isuzu Vietnam is offering a discount equivalent to 12 months of physical damage insurance. This offer is valid from 6/6 to 31/7. The Japanese automaker sells five versions of the mu-X, with prices ranging from 928 million VND to 1.269 billion VND. In this segment, the mu-X is also more competitively priced than the Toyota Fortuner (1.055 – 1.395 billion VND), Mitsubishi Pajero Sport (1.13 – 1.365 billion VND), and Ford Everest (1.099 – 1.545 billion VND).

The 2025 Isuzu mu-X features a new exterior, a 1.9-liter diesel engine producing 150 horsepower and 350 Nm of torque. Photo: Tuan Vu

The 2025 Isuzu mu-X features a new exterior, a 1.9-liter diesel engine producing 150 horsepower and 350 Nm of torque. Photo: Tuan Vu

In addition to the price discounts, buyers also benefit from the "Customer Care" after-sales program, which includes free maintenance services, a 50% discount on maintenance parts, and a 5-year or 200,000 km warranty.

Both the Isuzu D-Max and mu-X are fully imported from Thailand. They are equipped with a 1.9-liter diesel engine producing 150 horsepower and 350 Nm of torque, and incorporate advanced driver-assistance systems (ADAS) features. The recently launched mu-X 2025 boasts several upgrades in design and amenities, including: 20-inch wheels, LED taillights, an intelligent driving assistance system with a 120-degree viewing angle, automatic emergency braking while reversing, rear cross-traffic alert, and blind spot monitoring.

The interior of the new mu-X aims for a premium and comfortable experience within its segment. Photo: Tuan Vu

The interior of the new mu-X aims for a premium and comfortable experience within its segment. Photo: Tuan Vu

According to Isuzu Vietnam, the company isn't focused on competing in terms of the sheer number of features or technologies. Instead, they are committed to serving customers who value practicality, durability, and cost-effectiveness. The amenities and ADAS features on the D-Max and mu-X are intended to enhance the user experience.

Quang Anh

More details about the promotional programs for the Isuzu D-Max and mu-X can be found here and here, respectively.