Thaco has not disclosed the reason for the price reduction for the Sonet and Seltos. The specific price adjustments for the two Kia models are as follows:

* unit: million dong

With new prices ranging from 579-699 million dong, the Kia Seltos now ranks among the lowest-priced models in the B-segment CUV category. Before the reduction, the Seltos, along with the Mitsubishi Xforce and Hyundai Creta, were popular gasoline-powered models priced from 599 million dong.

The Seltos's starting price of 579 million dong is higher than Chinese models like the Geely Coolray (538-628 million dong), Omoda C5 (539-669 million dong), and MG ZS (518-588 million dong). However, it is lower than current best-selling models such as the Toyota Yaris Cross (650-728 million dong) and Mitsubishi Xforce (599-705 million dong).

Seltos at a Kia dealership in Ho Chi Minh City. Photo: Thanh Nhan

For the Kia Sonet, new prices of 489-609 million dong position this model among the cheapest in its segment (standard version). The Sonet's price reduction ranges from 10-20 million dong.

Sonet at a dealership in Ho Chi Minh City. Photo: Pham Trung

The Sonet and Seltos have been Kia's best-selling CUV duo in Vietnam for many years. Before the advent of electric vehicles and the recent rise of the Xforce, the Sonet and Seltos dominated segment sales.

In 2025, the Kia Sonet sold 6,577 vehicles, a 47% decrease from 2022, ranking 6th in the B-segment CUV category. The Sonet sold 5,944 vehicles, a 38% decrease from 2022, ranking second in the A+-segment CUV category.

Thanh Nhan