Vietnam's sedan market saw total sales of 48,161 units in 2025, a 21% drop from 60,724 units in 2024. This widespread decline affected all segments, from mainstream to mid-range and premium sedans.

B-segment sedan sales fell by about 16%, while C-segment sedans saw a nearly 50% drop. D-segment sedans were the only segment to report an increase, reaching 2,854 units. This growth primarily stemmed from a single model, as two others had been discontinued.

These figures indicate that sedans are not only experiencing a decline in sales volume but also a shift in market structure. Sales are increasingly concentrated on a few models, with most demand moving towards high-ground clearance vehicles and MPVs. B-segment sedans remained the best-selling in their category last year, while D-segment sedans attracted the fewest buyers.

B-segment sedans maintain scale but see sharp sales decline

In 2025, B-segment sedan sales reached 38,939 units, a 16% decrease from 46,366 units in 2024. Despite remaining the largest sedan segment, buying interest is no longer evenly spread, instead consolidating around a few core models.

Toyota Vios, Hyundai Accent, and Honda City remain key sales drivers, supported by a consistent customer base of individual buyers, fleet operators, and small businesses. However, internal rankings shifted: Accent experienced a more significant sales decline than the previous year, while City's drop was milder, allowing it to move up and swap positions with Accent, which it previously trailed closely. Meanwhile, models such as Mitsubishi Attrage and Kia Soluto have seen their market presence diminish.

Despite being the market's top-selling sedan segment, B-segment sedans face growing pressure from similarly sized high-ground clearance vehicles, particularly among private buyers. The sales volume for this group is no longer substantial enough to make a significant impact, unlike in prior years.

C-segment sedans see sharp decline

C-segment sedans have been the most affected by changing consumer preferences. Sales in 2025 reached only 6,368 units, nearly half of the previous year's total. This indicates that the segment, once seen as a balanced option for price and convenience, is losing its appeal.

Mazda3 and Kia K3 continue to lead the C-segment, despite both seeing sales declines compared to 2024. Their design and accessible pricing contribute to their sustained appeal. Among the trailing models, Honda Civic surpassed Hyundai Elantra to claim third place in 2025. Toyota Corolla Altis continues to struggle; its price point is similar to B- or C-segment CUVs, but it fails to offer a distinct enough user experience.

D-segment sedans: only two models remain

D-segment sedans posted total sales of 2,854 units in 2025, making it the only sedan segment to grow year-over-year. This increase, however, does not signal a broad recovery, as Toyota Camry accounted for nearly all segment sales.

Kia K5, Honda Accord, and Mazda6 recorded very low sales in 2025, with several months showing no sales at all. Notably, this was also the only sedan segment in 2025-early 2026 to see two models—Mazda6 and Honda Accord—discontinued.

Sedan models currently sold in the Vietnamese market. Photo: Luong Dung - Nissan Vietnam - TMV

The developments in 2025 clearly show a growing trend of Vietnamese consumers moving away from sedans. As high-ground clearance vehicles and MPVs increasingly meet practical needs, sedans are losing their appeal among Vietnamese buyers.

This trend is not exclusive to Vietnam. In Europe, SUV market share surged from 41% in 2020 to over 59% in 2025. India shows a similar pattern, with SUVs making up about 56% of the automotive market share in 2024, highlighting a global shift towards multi-purpose vehicles in major markets.

Ho Tan