Saigon Trade Corporation (SATRA), a 100% state-owned enterprise under the People's Committee of Ho Chi Minh City, announced its total system revenue for 2025 reached 62,050 billion dong. This figure completed 100.6% of its plan and marked a 5.4% increase compared to the same period. Profits exceeded 11,700 billion dong, equivalent to 105% of the target, representing an 8.7% rise from the previous year. The enterprise attributed its business success to a stable distribution system, active commercial services, and significant contributions from joint ventures and affiliates.
Alongside its commercial operations, SATRA continued to participate in the city's market stabilization program, maintaining the supply of essential goods for residents.
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People shopping at Satra Pham Hung supermarket, Binh Hung commune (TP HCM). Photo: Linh Dan
A SATRA leader told VnExpress that, in response to rising operating costs and fuel prices, the enterprise proactively negotiated framework contracts with suppliers early in 2026. This strategy aimed to control input prices and ensure consistent supply. The system also increased its reserves of 12 essential food items, including: rice, sugar, cooking oil, meat, and vegetables, along with products for study and daily consumption.
The enterprise has also advanced the application of technology and artificial intelligence (AI) in retail management. This initiative aims to enhance customer experience and optimize operating costs. Additionally, SATRA has linked services with entities such as HURC1, Sawaco, and Ho Chi Minh City University of Economics.
Furthermore, SATRA leveraged its system of warehouses, commercial centers, and supermarkets as distribution hubs. This reduced intermediaries, lowered logistics costs, and alleviated pressure on selling prices.
Last year, the enterprise’s collaborations with various suppliers contributed to notable growth. Revenue from the Saigontourist Group system increased by 148%, while cooperation with Sawaco saw a rise of over 44%. Sales programs serving workers through the Ho Chi Minh City Labor Federation also grew by more than 24%.
According to Lam Quoc Thanh, General Director of SATRA, as competition in the retail market intensifies, the relationship between distributors and suppliers must evolve from mere transactions to strategic partnerships. This model encourages parties to share market data and collaborate on demand forecasting to optimize the supply chain.
For 2026, SATRA's retail system targets a revenue growth of about 14%. It plans to continue restructuring its sales network for leaner, more efficient operations. The enterprise will also experiment with new retail models to adapt to modern consumer trends.
Beyond expanding its network of convenience food stores in densely populated residential areas, SATRA is developing online sales points combined with "digital citizen station" models in apartment buildings. A "grocery shopping assistance" service has been rolled out for staff and lecturers at several universities, providing essential products at reasonable prices. The enterprise plans to extend this model to busy families, helping them save shopping time while meeting daily consumption needs.
Thi Ha
