The promotion applies to the first QR payment made after opening an account. Customers will receive the refund by the 15th of the following month, or on the next business day if the 15th falls on a weekend or holiday. The program has a total budget of 250 million dong and runs from 6/3 to 6/4, or until the promotional budget is fully utilized.

According to a GPBank representative, the refund program aims to encourage new customers to experience digital payments, thereby fostering a habit of cashless transactions in their daily lives.

Customers receive 50,000 dong when making their first QR payment on GP.DigiPlus. Photo: GPBank

This initiative is one part of GPBank's transformation strategy following its integration into the VPBank ecosystem. Alongside the announcement of its new brand identity and the declaration "For an era of prosperity," GPBank is committed to developing a modern banking model, with technology as its foundation and customers at its core.

General Director Nguyen Huy Phach stated that the new brand identity signifies not just a change in image, but also marks the beginning of the bank's long-term development strategy.

"We aim to build GPBank into a modern bank, with technology as its pillar, customers as its center, and people as its driving force. VPBank's partnership provides a solid foundation for GPBank to maximize its potential in this new phase," Phach shared.

GPBank's new brand identity. Photo: GPBank

Additionally, the GP.DigiPlus digital banking application is continuously being upgraded and optimized. Positioned as a versatile financial hub, GP.DigiPlus allows users to quickly perform a range of services from money transfers, payments, and savings deposits to personal financial management.

In its initial phase, GP.DigiPlus focuses on digitizing the entire customer journey and simplifying transaction processes, making financial services more accessible and convenient for users.

GPBank aims for digital transaction customers to account for a major proportion of its total customer base by the end of 2026. In the coming time, this platform will continue to be upgraded with new features such as a loyalty program, a virtual assistant, fintech integration, and open banking, all geared towards building a comprehensive digital financial ecosystem.

Financial experts note that in an increasingly popular mobile payment landscape, combining incentive programs with digital banking experiences is considered one of the effective ways to attract users, especially young customers who tend to quickly adopt new financial technologies.

(Source: GPBank)

Readers interested can find detailed information about the program here or by calling hotline 1800 5858 66.