ABBank is redesigning its transaction offices to be more open, aligning with its new brand identity. The bank will prioritize quick transactions such as deposits, withdrawals, transfers, and information verification at standing counters to reduce waiting times and increase service capacity during peak hours. Meanwhile, ABBank arranges transactions requiring in-depth consultation or complex processing in private cabins to ensure customer privacy.

The standing transaction area aims to optimize service and reduce waiting times. Photo: ABBank

In addition to changes in the service model, ABBank has also adjusted many elements within the transaction space, such as lighting, furniture, and customer flow, to make them more friendly and convenient.

The consultation cabin area is designed to ensure privacy while maintaining overall connectivity. Photo: ABBank

A bank representative stated that ABBank is implementing the new model flexibly to suit various customer groups. For elderly customers or those requiring special assistance, staff will proactively guide them and arrange appropriate transaction areas.

Private consultation space for priority customers. Photo: ABBank

According to ABBank, this "facelift" is part of its brand identity transformation roadmap, following the bank's announcement of its new positioning, "The bank that creates happiness." ABBank considers customer experience at direct transaction points a core element of this strategy.

"As customer needs become increasingly diverse, ABBank aims to create more flexible service spaces that both reduce waiting times and enhance personalized service quality, allowing customers to enjoy their financial transactions more", a bank representative stated.

Going forward, ABBank will continue to upgrade facilities and refine this model at 165 transaction offices across its entire system, aiming for a more convenient and customer-friendly transaction experience.

(Source: ABBank)