As announced on 20/11, sellers can now set a maximum refund value between 1 USD and 75 USD for eligible products without requiring customers to return them. This enhancement to the Returnless Resolutions program allows sellers to issue refunds without product returns and can be applied on an individual product basis.

Additionally, since 12/11, all Amazon sellers have access to a new return management and inventory control dashboard. This tool provides insights into common return reasons, offers suggestions to reduce return rates, and displays metrics such as the value of recovered inventory.

These enhancements address the growing customer demand for convenient returns. An October report by the National Retail Federation and Happy Returns noted, "Consumers seek free, fast, and convenient returns, while retailers contend with increasing operational costs, fraud risks, and pressure to safeguard profit margins."

Amazon initially launched Returnless Resolutions last year to help sellers improve customer experience and reduce return processing costs. This service is particularly beneficial for international sellers and those offering low-value products. However, the program does not apply to items with an average price exceeding 75 USD and is restricted to customers without a history of return abuse.

Beyond enhanced return management, Amazon has expanded its return capabilities in other areas. Earlier this year, the company introduced a service for at-home return pickups in the US. Concurrently, in-store drop-off points have been expanded, with 68 new Winn-Dixie locations added in Florida, building on a prior trial at 20 stores near Jacksonville.

"Our partnership with Winn-Dixie makes it easy for customers to return items, without needing a shipping box, right where they shop," stated Gopal Pillai, Amazon's Vice President of Global Returns and ReCommerce.

By Anh Duong (Source: Supply Chain Dive)