At the IFA 2026 technology exhibition in Messe Berlin (Berlin ExpoCenter City, Germany) on 3/9, Steven Yang, founder and CEO of Anker Innovations, announced a strategic shift: unifying five brands – Anker, eufy, soundcore, Solix, and eufyMake – under the single name Anker.

"As AI, robotics, local computing, and connected systems increasingly converge, brand unification will help the company create a more consistent experience," the CEO explained. Since 2011, Anker has evolved from a charging specialist into a global consumer technology enterprise with five brands, serving over 200 million customers in more than 180 countries.

The company also reorganized its portfolio into two groups: Anker for you, specializing in charging, audio, personal health, and creative tools; and Anker for home, focusing on home security, robotics, and energy.

Anker announced its new strategy at IFA 2026 in Germany on 3/9. *Photo: Anker*

Alongside its brand strategy, Anker released a white paper advocating for the smart home industry to shift from a cloud-first to a local-first architecture. A company representative stated that the next generation of smart homes requires all devices to be connected, make decisions within the home, and retain "family memory" under user control.

Previously, in July, the company surveyed 1,503 smart home device owners in the US, UK, and Germany. The survey revealed that 67% experienced device malfunction during internet or Wi-Fi outages, and 62% believed home information should be stored locally.

Anker MindBase actualizes this vision with a local AI hub that combines whole-home connectivity, local intelligence, and memory. Meanwhile, EasyOmni Link connects Anker devices with Matter-compatible products; TrueSmart Agent operates on-site AI; and EverSafe Memory supports up to 48 TB of local storage.

Anker maggo 2 pro (110R) power bank. *Photo: Anker*

At IFA 2026, the brand introduced the Anker maggo power bank 2 pro, touted as the fastest and coolest wireless power bank, with its performance certified by SGS. Its qi2.2 max 25 w magnetic wireless charging can power an iPhone 17 Pro to 50% in 25 minutes, while the power bank itself can charge to 80% in 52 minutes.

According to the announcement, the manufacturer employs a patented fan control algorithm, two air ducts, and a three-layer graphene heat dissipation system to manage temperature, keeping the battery's back surface below 36 degrees Celsius during charging. A display shows power, temperature, battery level, and remaining time. The Anker maggo 2 pro features a 10,000 mAh capacity and weighs 220 g.

The brand also showcased the eufy C30 edge and omni E35 robot vacuums, targeting the Vietnamese market. The company will soon announce details on the C30 edge's features, specifications, pricing, and launch date.

Meanwhile, the omni E35 series is equipped with a hydrojet 2.0 self cleaning roller mop and 35,000 Pa suction power to tackle deep-seated dust and debris in carpets. The product has achieved TÜV "Maternal and Infant Cleaning Robot" certification for its bacterial removal capability, low noise, cleaning efficiency, and self-cleaning function.

In the audio segment, Anker expanded its thus AI chip integration to AeroClip 2 Pro, AeroClip 2, Space 2 Pro, and Liberty Buds 2. It also developed the Sleep 4, Sleep 4 Pro, SleepLab, and SleepLab Pro series. The company further announced its entry into hearing care with hearing aids applying thus AI.

For charging, the laptop charger pro adds device recognition and care mode capabilities; the magstand charging station combines qi2 25 w charging with active cooling.

Anker laptop charger pro and Anker magstand charging station. *Photo: Anker*

Additionally, at IFA 2026, Anker for home unveiled several products: the tracklight cam S1 (a premium outdoor security camera with integrated smart lighting), video doorbell S4 (doorbell), nvr security system E50 (network video recorder system and security cameras), window camera E10 (stick-on security camera series), fall detection sensor (automatic sudden fall detection sensor), robot lawn mower S2 max (robot lawn mower), and solix solarbank max (solar energy storage battery system).

"In the future, we will continue to expand our ecosystem from security and robotics to energy," a company representative added.

Phu Cat