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Friday, 25/9/2026 | 16:15 GMT+7

The Reverie Saigon diversifies its MICE ecosystem in TP HCM

The Reverie Saigon develops MICE tourism products combining conferences, Michelin dining, relaxation, and city exploration within a single destination.

The Reverie Saigon, a member of The Leading Hotels of the World, is located at Nguyen Hue Boulevard and Dong Khoi Street. The hotel features 15 conference and event spaces overlooking the Saigon River, including the 618 square meter pillarless La Scala ballroom, the San Carlo, Amber & Jade ballrooms, and various VIP meeting rooms.

Each event is personalized and managed by a professional team, from conceptualization and menu design to program coordination. After a busy schedule, guests can rejuvenate at The Spa, relax by the outdoor pool, or enjoy a diverse culinary journey spanning Asian and European flavors.

The 618 square meter pillarless La Scala ballroom. Photo: The Reverie Saigon.

Highlights include Long Trieu, which offers Cantonese cuisine and has been awarded one Michelin star for three consecutive years (2024-2026). The Long Times Square provides international flavors and refreshing cocktails, while Cafe Cardinal serves all-day dining and elegant afternoon tea. The Reverie Boutique offers handcrafted pastries and curated gifts.

Long Trieu restaurant within The Reverie Saigon hotel. Photo: The Reverie Saigon.

The hotel's central location also facilitates exploring TP HCM's rich culinary landscape, such as Vietnam House Restaurant, which has been Michelin Selected for 4 consecutive years (2023-2026).

Just steps from the hotel, guests can immerse themselves in Saigon's vibrant life with iconic cultural landmarks like the Municipal Theater and Central Post Office, along with shopping destinations, fashion boutiques, and dining venues. Guests are supported by an experienced Concierge team, led by the President of the Concierge Association, who holds two Golden Keys awarded by Les Clefs d'Or, providing personalized recommendations and services tailored to each guest's needs.

The Reverie Saigon elevates MICE tourism with engaging itineraries, such as enjoying riverside scenery on a luxury yacht, touring the city in a Rolls-Royce, or capturing memories with a photo tour.

The outdoor swimming pool area. Photo: The Reverie Saigon.

According to Gerd Kotlorz, the hotel's general manager, MICE guests today expect more than just an efficiently run conference. They seek meaningful experiences, networking opportunities, and lasting memories even after the program concludes. "At The Reverie Saigon, we connect all these elements to transform every business meeting into a personalized journey, allowing guests to explore the city in their own way".

An aerial view of The Reverie Saigon hotel. Photo: The Reverie Saigon.

The integration of conference spaces with destination experiences also aligns with TP HCM's MICE tourism development strategy. The city identifies this as a key segment and implements support policies for qualified MICE groups until 2030, while investing in and completing infrastructure for visitors, such as Tan Son Nhat Airport's Terminal 3, the operational Metro Line 1, and the Metro Line 2 project under development.

Beyond transport infrastructure, TP HCM boasts diverse accommodation and conference venues, along with products related to architecture, history, art, shopping, and cuisine. These factors facilitate combining conference and event programs with leisure and destination exploration activities.

These achievements are reflected in several international awards. TP HCM secured the title of "Asia's Best MICE Destination" at the World MICE Awards 2025, continuing a winning streak since 2020. The city was also honored by the World Travel Awards with the titles "Asia's Leading Business Travel Destination" and "Asia's Leading Festival & Event Destination" for the 2023-2025 period.

(Source: The Reverie Saigon)

By VnExpress: https://vnexpress.net/the-reverie-saigon-da-dang-hoa-he-sinh-thai-mice-tai-tp-hcm-5124242.html
Tags: tourism MICE The Reverie Saigon MICE ecosystem

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